网络研讨会
全渠道成果：如何衡量不断变化的客户旅程的影响
接触受众只是成功的一半。
您必须推动回报，而且必须有数据证明这一点。了解如何在新客户旅程的每一步识别、衡量和优化投资回报率。
Between the rising usage of CTV as digital identifiers disappear and its ability to offer advertisers personalized and measurable ways to reach audiences, it will be one of the best advertising vehicles for reaching consumers at every rung of the marketing funnel.
Watch to hear from Global Head of Marketing Mix Consulting, Josh Kowal 和 VP of Consulting, Arica McKinnon on what it takes to thrive in an outcomes-obsessed ad world.
Learn more about…
覆盖范围和频率对结果的影响
打破孤岛式的投资回报率
最重要的指标及其原因
72%
全球营销人员预计今年的广告预算将从 2023 年的 64% 上升至更高水平
2/3
of media budgets are going toward digital channels—with CTV, search and retail media driving the biggest increases
38%
的全球营销人员通过同时衡量传统和数字营销工作来评估整体投资回报率
