戛纳对话
行业领袖谈重塑广告业格局的因素
颠覆现状
通过与体育界、媒体行业和广告界的领导者进行坦诚讨论，本视频系列提炼出了 2024 年戛纳国际广告节的重要主题
您将探索的主题包括
体育直播的演变：琪琪-赖斯的见解
释放投资回报率：全漏斗指标的力量
尼尔森和 4A 测量的未来
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闪电轮与尼尔森和 4As 对话
With Ashwini Karandikar – EVP, Media, Technology & Data at 4A’s and Matt Devitt – SVP, Head of Advertisers & Agencies at Nielsen
In this rapid-fire Q&A session, Ashwini Karandikar and Matt Devitt delve into some of the most pressing questions surrounding measurement across the advertising ecosystem.
This fast paced conversation focuses on the evolving definition of currency and explores the significant role that big data and panel data, especially advanced audience insights, plays in today’s media industry.
体育直播的演变：琪琪-赖斯的见解
With Kiki Rice – Starting Guard for the UCLA Bruins and Deirdre Thomas – Nielsen’s Chief Product Officer
琪琪-赖斯（Kiki Rice）和迪尔德丽-托马斯（Deirdre Thomas）一起来讨论体育直播格局的变化。
Kiki speaks on her experience as a collegiate athlete and the growing popularity and influence of women’s sports. Check out this video to learn more about the future of live sports and the role of women athletes in shaping this dynamic industry.
释放投资回报率：全漏斗指标的力量
With Shane Dwyer – Head of Sales at Lyft Media and Cori McAfee – SVP Client Solutions at Nielsen
In our ever-changing digital world, saying it’s difficult to measure ROI across consumer touchpoints is a big understatement. Understanding the value of advertising is key, not just for marketers, but for everyone in the C-Suite.
科里-麦卡菲（Cori McAfee）和谢恩-德怀尔（Shane Dwyer）讨论了在消费者旅程的每一步绘制投资回报率图的重要性。请观看并了解了解每一步的广告价值如何增强决策能力并推动成果。
