2025 年目标报告
先进的受众洞察力为您的营销战略提供动力
探索先进的受众如何观看媒体，并发现这些见解能为您的营销战略带来的价值。
媒体在变化。您的营销是否仍然有的放矢？
Today’s evolving media landscape is unlocking new opportunities to connect with specific audiences—provided advertisers can find their target customers. The proliferation of screens, platforms and advertising formats today means understanding what audiences are watching—and where and how they’re watching—is both more critical and more complex than ever.
To showcase how a deeper understanding of your audience can help you navigate the new media landscape, we explored the media habits of three advanced audiences in the U.S.
新妈妈
有一个 2 岁以下孩子的 18 至 44 岁女性
对电动汽车充满好奇
18 岁及以上对电动汽车 (EV) 感兴趣的人的下一辆车
苏打水饮用者
过去 12 个月购买软饮料的 18 岁以上人群
利用先进的受众洞察力为您的战略提供动力
At Nielsen, we understand where audiences are spending their time, and we measure media in all its forms. We’re uniquely positioned to help brands understand where their target audiences are spending their time, beyond traditional age and gender groups to more advanced audience profiles.
Download the report for a sample of the advanced audiences insights you can get with access to reliable ad intel and cross-channel audience data.
