西装》和《蓝宇》收视时长达 230 亿分钟
With kids settled into their summer breaks in July, they continued to have an outsized effect on TV usage. While overall TV usage was up just slightly from June (0.2%), viewing among people under the age of 18 increased 4%, and viewing among adults 18 and older fell 0.3%. These trends resulted in increased streaming and “other” usage, which is primarily attributed to video game consoles.
An array of new original programs arrived on streaming platforms in July, including 巫师 和 The Lincoln Lawyer on Netflix, Tom Clancy’s Jack Ryan on Prime Video and The Bear on Hulu, but acquired content was the stand-out for the month. Suits, streaming on Netflix and Peacock, and 蓝天 on Disney+ were the most watched programs in July, accounting for 23 billion viewing minutes. Suits, however, set new viewing records for an acquired title, amassing almost 18 billion minutes. In aggregate, the heavy viewing levels pushed streaming’s share of TV to 38.7%, a new record, with Amazon Prime Video, Netflix and YouTube all hitting all-time highs.
相比之下，7 月份广播体育节目的收视时长接近 250 亿分钟，尽管收视渠道多种多样。大多数人会认为 7 月份是体育节目的淡季，因为当 9 月份开始时，广播体育节目的收视率通常会增加两倍多。虽然国际足联女足世界杯在月底带来了收视增长，但电视剧仍然是收视率最高的类别，占据了 25.7% 的收视份额。总体而言，广播电视总收视率下降了 3.6%，本月收视率为 20%，创下新低。与去年同期相比，广播使用率下降了 5.4%。
Cable viewing slipped as well, losing a full share point to capture 29.6% of TV in July. Feature film was the only genre to see a rise in viewership (0.5%), despite the fact that usage fell 1.5%. Viewing across virtually all others dropping from June. ESPN’s Home Run Derby and the College World Series took the top 2 slots, followed by When Calls The Heart on The Hallmark Channel. On a year-over-year basis, cable usage was down 12.5%.
秋季的到来可能会导致电视收视率的季节性变化，尤其是新一季美国橄榄球联盟（NFL）的到来。以 2022 年 11 月为例，体育节目在广播节目中的收视时间达到了 1500 亿分钟。今年秋季黄金时段的原创内容可能会减少，这对广播和有线电视来说是一个独特的情况，但最近流媒体频道上收购节目的成功凸显了优质内容的巨大优势，无论这些内容是何时创作的。
布赖恩-富勒的七月数据趋势
The Gauge 每月对观众在主要电视传播平台上的收视行为进行宏观分析，包括广播、流媒体、有线电视和其他来源。它还包括主要流媒体分发商的细分。图表本身代表了每月电视总使用量，并按类别和各个流媒体分发商细分出收视份额。
方法和常见问题
The Gauge"是如何制作的？
The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsen’s streaming data is derived from a subset of Streaming Meter-enabled TV households within the National TV panel. The linear TV sources (broadcast and cable), as well as total usage are based on viewing from Nielsen’s overall TV panel.
所有数据均以每个收视源的时间段为基础。代表广播月的数据是基于报告区间内的 Live+7 观看次数（注：Live+7 包括电视直播观看次数和线性内容七天后的观看次数）。
其他 "包括哪些内容？
Within The Gauge, “Other” includes all other TV usage that does not fall into the broadcast, cable or streaming categories. This primarily includes all other tuning (unmeasured sources), unmeasured video on demand (VOD), audio streaming, gaming and other device (DVD playback) use.
从 2023 年 5 月开始，尼尔森开始利用流媒体内容收视率来识别由该服务中报告的平台分发的原创内容，从而对通过有线电视机顶盒观看的内容进行重新分类。这些观看内容将记入流媒体和发布内容的流媒体平台。它也将从其他类别中删除，因为其他类别以前也反映过此类内容。在 "流媒体内容评级 "中未被确定为原创的、通过有线电视机顶盒观看的内容仍将包含在 "其他 "中。
What is included in “other streaming”?
列为 "其他流媒体 "的流媒体平台包括任何未单独细分的电视高带宽视频流媒体。其他流媒体 "不包括旨在提供直播和有线（线性）节目的应用程序（VMVPD 或 MVPD 应用程序，如 Sling TV 或 Charter/Spectrum）。
线性流媒体在哪些方面做出了贡献？
Linear streaming (as defined by the aggregation of viewing to vMVPD/MVPD apps) is excluded from the streaming category as the broadcast and cable content viewed through these apps credits to its respective category. This methodological change was implemented with the February 2023 interval.
Hulu 和 YouTube 上的直播流媒体如何？
流媒体类别中不包括通过 vMVPD 应用程序（如 Hulu Live、YouTube TV）进行的线性流媒体。流媒体类别中的 "Hulu SVOD "和 "YouTube Main "指的是不包含线性流媒体的平台使用情况。
