11 月电视总使用率增长 5.7%，广播份额连续第四个月上升
在感恩节假期周的推动下，11 月份的电视总使用率增长了 5.7%，广播份额增长了 0.3 个百分点，与 1 月份的份额持平--这两个数字都是今年的最高点。虽然本月前三周的电视使用率增长了近 3%，但第四周的收视率在大学橄榄球对抗赛和一系列 NFL 比赛的推动下，比 10 月份猛增了 14.4%。
由于一些最热门的足球比赛在 11 月下旬播出，本月最后一周的广播使用率增长了 18.4%，体育节目的收视率比 10 月份增长了 21%，占所有广播收视率的三分之一。虽然广播整体收视率同比下降了 5.3%，但广播频道的体育收视率却上升了 2.8%。
11 月份，足球成为广播频道的主打节目，有线电视也成为假日电影的首选之地，今年也不例外：电影收视率比 10 月份增长了 26%，占有线电视收视率的 19%，成为本月收视率最高的有线电视类型。故事片的收视率甚至超过了该类别的典型领跑者--有线电视新闻--其收视率占本月有线电视收视率的 18.4%。尽管电影收视率有所下降，但由于新闻和体育收视率分别下滑了 0.6% 和 16%，11 月份有线电视收视份额下降了 1.2 个百分点。
With total TV usage up in the month, the 4.3% increase in streaming wasn’t enough to prevent a share loss of 0.5 in November. As we saw in the broadcast category, the last week of the month drove the bulk of the increase for streaming, as viewing jumped 10% during the week of Thanksgiving. Peacock was the biggest gainer, as usage increased 23% to provide a 0.2 share point gain, driven by football coverage and the Macy’s Thanksgiving Day Parade. Netflix also gained 0.2 share point as a result of an increase in usage of 8.6% to finish the month at 7.4% of TV usage. All the Light We Cannot See provided a viewing highlight in a climate with less content as a result of the writers’ strike, as audiences spent 2.1 billion minutes watching this Netflix original miniseries. Tubi and YouTube also saw usage gains, but only Tubi was able to add to its share, while YouTube’s share fell slightly as it was not enough to keep up with the increase in overall TV usage.
布赖恩-富勒的 11 月数据趋势
The Gauge provides a monthly macroanalysis of audience viewing behaviors across key television delivery platforms, including broadcast, streaming, cable and other sources. It also includes a breakdown of the major, individual streaming distributors. The chart itself represents monthly total television usage, broken out into share of viewing by category and by individual streaming distributors.
方法和常见问题
The Gauge"是如何制作的？
The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsen’s streaming data is derived from a subset of Streaming Meter-enabled TV households within the National TV panel. The linear TV sources (broadcast and cable), as well as total usage are based on viewing from Nielsen’s overall TV panel.
所有数据均以每个收视源的时间段为基础。代表广播月的数据是基于报告区间内的 Live+7 观看次数（注：Live+7 包括电视直播观看次数和线性内容七天后的观看次数）。
What is included in “other”?
Within The Gauge, “other” includes all other TV usage that does not fall into the broadcast, cable or streaming categories. This primarily includes all other tuning (unmeasured sources), unmeasured video on demand (VOD), audio streaming, gaming and other device (DVD playback) use.
Beginning with the May 2023 interval, Nielsen began utilizing 流媒体内容评级 to identify original content distributed by platforms reported in that service to reclassify content viewed via cable set top boxes. This viewing will credit to streaming and to the streaming platform which distributed it. It will also be removed from the other category, where it was previously reflected. Content not identified as original within Streaming Content Ratings and viewed through a cable set top box will still be included in other.
What is included in “other streaming”?
Streaming platforms listed as “other streaming” includes any high-bandwidth video streaming on television that is not individually broken out. Apps designed to deliver live broadcast and cable (linear) programming (vMVPD or MVPD applications like Sling TV or Charter/Spectrum) are excluded from “other streaming.”
线性流媒体在哪些方面做出了贡献？
Linear streaming (as defined by the aggregation of viewing to vMVPD/MVPD apps) is excluded from the streaming category as the broadcast and cable content viewed through these apps credits to its respective category. This methodological change was implemented with the February 2023 interval.
Hulu 和 YouTube 上的直播流媒体如何？
流媒体类别中不包括通过 vMVPD 应用程序（如 Hulu Live、YouTube TV）进行的线性流媒体。流媒体类别中的 "Hulu SVOD "和 "YouTube Main "指的是不包含线性流媒体的平台使用情况。
