Total TV usage trended down another 1.9% in April, as is typical when the weather starts to warm up. Yet despite the drop in total usage, an active news cycle contributed to a second month of share gains for cable, which picked up 0.4 share points to account for 31.5% of TV usage. The gain represents the first back-to-back increase for cable since the launch of The GaugeTM in May 2021.
从使用率的角度来看，新闻周期的强势帮助有线电视保持了基本稳定，因为有线电视的收视率仅比 3 月份下降了 0.6%。事实上，新闻是唯一使用率没有下降的有线电视类型。新闻收视率增长了 4.3%，占 4 月份有线电视使用率的 19%。美国前总统特朗普 4 月 4 日在纽约出庭，使 CNN、福克斯新闻和 MSNBC 的日使用率分别上升了 93%、44% 和 39%。与去年同期相比，有线电视内容的收视率下降了 12%（5.3 个份额点）。
Broadcast usage dipped 2.7% in April, losing 0.2 share points to account for 23.1% of total TV use. The NCAA basketball tournament and The Masters golf tournament were the most-viewed broadcast programs, but sports viewing did slide 17.1% in aggregate to account for just 9.6% of the category. Dramas attracted a 2.1% viewing increase, driven by titles like NCIS, Blue Bloods 和 Chicago Fire. On a year-over-year perspective, broadcast viewing was down 3.7% (1.6 share points).
In the streaming space, competition is causing shifts in usage shares, while seasonality contributed to a 2.1% dip in viewing across the category. Netflix viewing, for example, dropped 7%, translating to a loss of 0.4 share point, despite having the top two programs from a viewing perspective: The Night Agent 和 Love is Blind. Comparatively, usage increased across the two newest free, ad-supported options in The Gauge: Tubi TV usage grew 6% and Pluto TV usage increased 3.9%. Other highlights:
- While Disney+ viewership was down 1.7%, The Mandalorian was the third-most streamed title in April.
- 除YouTube TV外，YouTube仍是使用率最高的平台，使用率增长了1.5%，帮助该平台占据了8.1%的电视使用率。
- 其他流媒体 "的收视率在 4 月份增加了 0.1 个份额点，多个平台的收视率正逐步迈向 1%的门槛，以便单独报告。
布赖恩-富勒的四月数据趋势
方法和常见问题
The Gauge 每月对观众在主要电视传播平台上的收视行为进行宏观分析，包括广播、流媒体、有线电视和其他来源。它还包括主要流媒体分发商的细分。图表本身代表了每月电视总使用量，并按类别和各个流媒体分发商细分出收视份额。
The Gauge"是如何制作的？
The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsen’s streaming data is derived from a subset of Streaming Meter-enabled TV households within the National TV panel. The linear TV sources (broadcast and cable), as well as total usage are based on viewing from Nielsen’s overall TV panel.
所有数据均以每个收视源的时间段为基础。代表广播月的数据是基于报告区间内的 Live+7 观看次数（注：Live+7 包括电视直播观看次数和线性内容七天后的观看次数）。
其他 "包括哪些内容？
在The Gauge中，"其他 "包括不属于广播、有线或流媒体类别的所有其他电视使用。这主要包括所有其他调谐（未测量来源）、未测量的视频点播（VOD）、通过有线电视机顶盒的流媒体、音频流媒体、游戏和其他设备（DVD 播放）的使用。由于通过有线电视机顶盒的流媒体并不计入各流媒体分发商，因此将其归入 "其他 "类别。通过有线电视机顶盒计入各个流媒体分发商是尼尔森在加强流媒体计量表技术的过程中不断追求的目标。
What is included in “other streaming”?
列为 "其他流媒体 "的流媒体平台包括任何未单独细分的电视高带宽视频流媒体。其他流媒体 "不包括旨在提供直播和有线（线性）节目的应用程序（VMVPD 或 MVPD 应用程序，如 Sling TV 或 Charter/Spectrum）。
线性流媒体在哪些方面做出了贡献？
Linear streaming (as defined by the aggregation of viewing to vMVPD/MVPD apps) is excluded from the streaming category as the broadcast and cable content viewed through these apps credits to its respective category. This methodological change was implemented with the February 2023 interval.
Hulu 和 YouTube 上的直播流媒体如何？
流媒体类别中不包括通过 vMVPD 应用程序（如 Hulu Live、YouTube TV）进行的线性流媒体。流媒体类别中的 "Hulu SVOD "和 "YouTube Main "指的是不包含线性流媒体的平台使用情况。
