超级碗、冬奥会和新闻在传统电视收视淡季为电视收视带来了动力

二月份的电视收视率总是落后于一月份，而一月份是全年收视率最高的月份。今年也不例外，尽管有超级碗、冬奥会和俄罗斯入侵乌克兰新闻的三重影响。2022 年 1 月为期五周，其中圣诞节后一周的使用率很高，放大了其电视收视能力，导致 2022 年 2 月的电视收视率比平均水平下降得更多：收视率比 1 月下降了 5.7%，低于过去五年 5%的平均水平。

January 2022 set the bar very high, as streaming surged and broadcast boomed to provide an 8% bump in total viewership. But February wasn’t without its high points, as the Super Bowl gave broadcast a leg up over the streamers enjoying its highest weekly share of viewing (28.7%) since October 2021. As is typical when global news breaks, cable and broadcast news viewing spiked in late February when Russia invaded Ukraine. Cable viewing increased 54% in week 4, helping cable news gain one-fourth of all cable viewing (up from 16%-17%). Comparatively, broadcast news increased by 6.3% to 15.3% in the final week of the month, elevating the genre to second-largest behind drama. 

虽然冬奥会无疑提高了本月的体育收视率，但体育赛事类节目的逐周广播收视率则凸显了第 16 届超级碗的影响力。

这个月的体育赛事繁多，也促进了流媒体的发展，因为 Peacock 的使用率创下了历史新高，因为它同时转播了大型比赛和冬季奥运会。孔雀 "的使用率在 "超级碗 "周达到顶峰，而在奥运会期间则保持强劲。然而，除体育节目外，流媒体的收视份额与上月相比基本持平。

February was big for video gaming, as the “other” category gained almost a full share point due to increased time consumers spent video gaming during the President’s Day holiday, and other winter breaks around the nation, amplified by the highly anticipated release of games like Elden Ring, Horizon Forbidden West 和 Destiny 2.

February 2022January 2022December 2021November 2021October 2021

September 2021August 2021July 2021June 2021May 2021

带我看看下面的方法细节。

观看视频，聆听尼尔森产品战略高级副总裁 Brian Fuhrer 在幕后介绍支撑The Gauge 的一些收视变化。