广播电视收视率增长 12.4%；流媒体创下新高，占电视使用率的 36.9%*。
秋季电视季的开播和橄榄球赛的回归为观众提供了丰富的新内容，推动了九月份电视总收视率上升 2.4%。新广播节目的到来为我们提供了历史上常见的传统提升，但与 8 月份相比 12.4% 的播放量增长并不足以改变流媒体使用的前进轨迹，因为流媒体服务占据了电视总使用量的 36.9%*。
Alongside the whopping, but perhaps not totally unexpected, 222% increase in sports viewing on broadcast channels, audiences continued to over-indulge on streaming content, resulting in yet another monthly high-water mark. Audiences also continue to expand their choice of streaming service, with YouTube hitting a new platform-best streaming record, claiming 8% of TV viewing and equaling Netflix’s July record high, Hulu securing its own record of 3.7%, and Pluto TV capturing 1% of total TV, enabling it to be showcased outside of the “other streaming” category. HBO Max also gained 9.9% in volume thanks to House of the Dragon 和 Game of Thrones, pushing its share of TV to 1.3%.
In several cases, increases in volume did not affect total TV share. For example, Amazon Prime Video usage increased 3.9% in September on the strength of The Lord of the Rings: Rings of Power and specific Thursday Night Football games, but the platform’s share of total TV remained flat at 2.9%. Similarly, Disney+ saw a 2.4% increase in volume, yet its share of total TV stayed at 1.9%.
在体育类节目的推动下，广播节目的月度环比增幅最大，占广播节目收视份额的 25.1%。尽管如此，9 月份广播节目的收视份额为 24.2%，比一年前下降了 7.1%。有线电视也受益于体育收视率 40% 的增长，但 0.4% 的使用率增长并不足以改变有线电视在电视总收视率中的份额。事实上，随着本月其他类别节目份额的增加，有线电视的份额下降了 0.7 个百分点，最终占电视总收视率的 33.8%，这也是The Gauge 报告的最低份额。与去年同期相比，9 月份有线电视收视率下降了 9.3%。
足球的回归是九月份真正的导火索，因为它为广播、有线电视和流媒体提供了新的内容。但是，即使没有体育节目，各种形式的流媒体仍在不断普及，这得益于纯流媒体播放器和媒体公司对它的重视。
备注
*This month’s data reflects a methodology change to present total TV viewing behavior more consistently. Beginning with the September 2022 edition of The Gauge, viewing data in the streaming category is calculated on a live + 7 days basis. Previously, streaming data was calculated on a live-only basis. This change affected the streaming and other categories (and represented a shift of 1.0 share points from “other” to “streaming”), as well as to the services that include “linear streaming” (e.g., YouTubeTV and Hulu Live). Linear streaming on MVPDs and vMVPDs represented 5.4% of total television usage and 14.5% of streaming in September. Broadcast and cable content viewed through linear streaming apps also credits its respective category.
方法和常见问题
The Gauge 每月对消费者如何通过主要电视传输平台（包括广播、流媒体、有线电视和其他来源）获取内容进行宏观分析。它还包括主要流媒体分发商的细分。图表本身显示了各个流媒体分发商在各类电视和电视总使用量中所占的份额。
The Gauge"是如何制作的？
The data for The Gauge is derived from two separately weighted panels and combined to create the graphic. Nielsen’s streaming data is derived from a subset of Streaming Meter-enabled TV households within the National TV panel. The linear TV sources (broadcast and cable), as well as total usage are based on viewing from Nielsen’s overall TV panel.
所有数据均基于每个收视源的时间段。代表广播月的数据包括报告区间内直播+7 的收视组合（注：直播+7 包括电视直播收视和最多七天后的线性内容收视）。
其他 "包括哪些内容？
在The Gauge中，"其他 "包括所有其他电视。这主要包括所有其他调谐（未测量来源）、未测量的视频点播（VOD）、通过有线电视机顶盒的流媒体、游戏和其他设备（DVD 播放）的使用。由于通过有线电视机顶盒进行的流媒体播放不计入各自的流媒体分发商，因此将其归入 "其他 "类别。通过有线电视机顶盒计入各个流媒体分发商是尼尔森在加强流媒体计量表技术的过程中不断追求的目标。
What is included in “other streaming”?
Streaming platforms listed as “other streaming” includes any high-bandwidth video streaming on television that is not individually broken out.
线性流媒体在哪些方面做出了贡献？
2022 年 9 月，线性流媒体（通过 vMVPD/MVPD 应用程序聚合收看）被纳入流媒体类别，占电视总收视率的 5.4%。通过这些应用程序收看的广播和有线电视内容也归入相应类别。
是否包括 Hulu 和 YouTube 上的直播流媒体？
是的，Hulu 包括在 Hulu Live 上观看，YouTube 包括在 YouTube TV 上观看。
编码直播电视，又称编码线性流媒体，既包括广播和有线电视组（线性电视），也包括流媒体和其他流媒体，如 Hulu Live、YouTube TV、其他流媒体 MVPD/vMVPD 应用程序。(vMVPD是将从主要节目网络获得授权的线性（电视）内容整合在一起，以独立订阅的形式打包，并可通过宽带连接的设备访问的发行商）。
