2021 年，东南亚（SEA）的品牌在 TikTok 上大放异彩。该地区有超过 2.4 亿用户，创造了 8 亿多个视频，浏览量超过 1 万亿次，营销人员在该平台上看到了提高品牌知名度和参与度的机会。
In this case study, we look at how TikTok for Business’ suite of full-funnel, immersive ad solutions delivers a positive return on advertising spend (ROAS) of up to US$2.6. Using Nielsen’s 营销组合建模 solution, TikTok uncovered data-driven insights on how brands can maximize ROAS. Here is what Jorge Ruiz, TikTok’s Head of Measurement had to say:
+12%
Additional ROAS by running > 1 ad format
+14%
通过持续开展活动提高 ROAS
+20%
通过开展 2-3 次 HTC 营销活动实现 ROAS
