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赢在影响者时代

1 minute read | October 2021

社交影响者的增长只会继续下去。现在,由于社交影响者的活动能够与消费者的消费习惯直接挂钩,品牌开始重新思考如何使用营销预算来接触特定受众。 

At TikTok’s recent The Stage event, Steven Lindsay, Executive Director, Head of Digital Measurement Asia Pacific, and Nicholas Bruce, VP and Head of Consulting & Research for Asia, hosted a session to discuss how influencer marketing can help brands drive content distribution, reach, engagement, media value and unlock new revenue streams in the APAC region.

请收听下面的点播会议,进一步了解以下主要内容: 

  • 数字技术已强势走出大流行,社交、搜索和视频都是复苏期的主要增长动力。
  • 了解影响者的动向对成功的营销活动至关重要。 
  • 了解您的关键绩效指标,并将其作为整体营销投资的一部分进行有效衡量。
 

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