Brands and consumers continue to bounce back after a very difficult 2020, and interest in many pre-pandemic routines are on the rise. For many marketers, that means it’s time to re-engage with consumers in ways that aren’t in some way connected to the COVID-19 pandemic. And as they think about their campaigns and tactics, new Nielsen research highlights the risks associated with leaning too heavily into strategies focused on short-term sales.
近年来，以转化为导向的营销势头强劲，尤其是在去年全球广告支出回落的情况下。但许多品牌过度依赖短期销售驱动力，导致营销战略失衡。在营销中，平衡是关键。为了进一步了解兼顾短期和长期举措的营销战略的重要性，我们最近采访了解决方案咨询部副总裁 Cara Kantrowitz。在我们的讨论中，Cara 谈到了一个事实：真正的长期业务增长不会仅仅来自于以转换为中心的努力。
For additional insights, download our recent Brand Resonance white paper.
