In July, broadcast recaptured television viewers, growing a percentage point thanks to high-profile sporting events coupled with the opening weekend of the Olympics. This shift in viewing meant that cable gave up some ground while streaming also picked up a share point. This is potentially a precursor to August viewership behavior, which will reflect the full duration of the Olympics. At 28% share, streaming benefitted from the continued momentum of the growing stable of streaming services and a healthy influx of new content to the more established services. While it may be too early to call it a trend, streaming has gained 1% with each interval of The Gauge since its release.
Take me to the methodology details below.
“Behind the scenes, sports also likely impacted streaming’s share. This includes many of the Olympics highlights clips, which were posted on YouTube, where we saw some minutes increase. We’ll stay tuned for next month when we’ll have the full impact of the Games to review,” said Brian Fuhrer, SVP, Product Strategy at Nielsen.
Watch the video to hear Brian discuss how sports played an outsized impact on July’s share of television viewership, building from last month’s conclusion of the broadcast season, to the NBA Playoffs on to the Olympics.
方法
The Gauge 以月为区间，显示广播、流媒体、有线电视和其他电视的总使用量（TUT），并可对流媒体频道进行深入分析。
- 所有其他电视包括：主要包括 AOT（所有其他调谐）、VOD、通过有线电视机顶盒的流媒体、游戏和其他设备（DVD 播放）的使用。
- 其他流媒体是指任何未列出的流向电视的高带宽（视频）流媒体。
- 统计数据：按类别分列的份额，按流媒体分销商分列的 TUT 份额
- Streaming via Cable Set Top Boxes does not credit the respective streaming distributors, but instead is included in the “All Other” group. Crediting individual streaming distributors is something we continue to pursue as an enhancement to our Streaming Meter technology.
- 所使用的数据来自两个单独加权的面板，合并后创建了信息图表。流媒体数据来自全国电视面板中启用流媒体计价器的电视家庭子集，而线性资源和总使用量则基于整个电视面板的收视情况。
- 所有数据均基于时间段查看来源。
- Hulu 包括通过 Hulu Live 观看。Youtube 包括在 Youtube TV 上观看。
- 编码的线性流媒体既反映在线性（广播、有线）组中，也反映在各自的线性流媒体应用程序（如 Hulu Live、Youtube TV、其他流媒体 MVPD/vMVPD 应用程序
- 数据基于第 1-3 周的 Live+7 和第 4 周的 Live+3 组合
