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重制、重拍和重启在电子游戏玩家中保持热度

3 minute read | August 2021

全球电子游戏产业从早期发展至今已经非常成熟,但这并没有削弱玩家对现代游戏机早期作品的兴趣。就像我们在好莱坞看到的那样,重制版、重制版和重启版的游戏库在不断扩大,吸引着寻求怀旧的玩家和许多在原版游戏发布时还未出生的玩家。

But game remakes do more than engage adults who grew up with titles that are now household names. They’re big money makers. Digital revenue for the top remakes nearly doubled between 2018 and 2020, and remake earnings surged in 2020 as familiar brands soared in popularity as people spent much of the year at home. Well-known game franchises like Mario Kart, Call of Duty, Smash Bros., Madden NFL, Assassin’s CreedDragon Ball were all among the 20 top-selling games last year.

We know that video game engagement skyrocketed last year, but the engagement spread well beyond dedicated gamers. According to the Entertainment Software Association (ESA), there are nearly 227 million video game players across the U.S. And while people 18-34 account for the largest group of players (38%), the ESA reports that 14% of players are 35-44 and 12% are 45-54. Additionally, 74% of parents report playing games with their kids. Not only does this highlight the broad appeal of gaming, but it highlights the engagement among consumers who will be familiar with nostalgic game titles, given the likelihood that they were exposed to them or played them as kids.

The Legend of Zelda: Skyward Sword HD is the latest offering in the remaster/remake/reboot group, and it hit the market on July 16 for Nintendo Switch. While the original Legend of Zelda dates back to 1986, this offering is a high-definition remaster of the Skyward Sword installment of the franchise that came out for the Wii back in 2011. While the remake is largely unchanged from the original in terms of story and game play, it still landed on the top 15 list of most-anticipated games in the remastered, remade and reboot titles of the past eight years, among those that were tracked in Nielsen Video Game Tracking (VGT) data. The top spot belongs to Final Fantasy VII Remake, which, unlike The Legend of Zelda: Skyward Sword HD, includes a significant amount of new game content. The remake came out last year, 23 years after the original Final Fantasy VII debuted.

While The Legend of Zelda: Skyward Sword HD came in at the No. 12 spot on the chart of most anticipated remaster/remakes/reboot games above, it took the top spot among the 11 titles expected to come to market in July 2021. Coming in with a Game Rank  of 90, the title was more anticipated than an array of new titles, including Sniper Elite VR, Monster Hunter 2: Wings of RuinSamurai Warriors 5.

方法

尼尔森游戏排名数据显示的是一款游戏在发布前消费者的整体期待值,相对于同一平台上之前发布的游戏的排名情况。

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