Z 世代有很多特质，但他们可能并不像你想象的那样。
对于营销人员来说，了解他们的特征，在平台上与他们互动，用实用的产品取悦他们，将使品牌处于最佳位置，抓住他们带来的机遇。
实际上，人们很快就会发现，最新一代的成年人已经形成了自己的许多独特特征，与上一代人的身份大相径庭。
与任何一代人一样，Z 世代对各种刻板印象并不陌生。例如，这些 "千禧一代 "之后的人被归类为 "技术成瘾 "和 "注意力不集中"，这并不罕见。但是，这些 Z 世代的刻板印象和特征的真实性如何呢？下面的信息图表强调了与这一代人相关的五个最常见的神话，并通过深入的数据和推理来消除这些神话，同时探讨了他们的独特之处。
方法
ABOUT NIELSEN SINGAPORE CONSUMER & MEDIA VIEW STUDY
The Nielsen Singapore Consumer & Media View Study was conducted between July 2019 to June 2020. The database consists of three components: Media Index & Consumer Insights (surveyed among 4,833 adult respondents), and Digital Consumer (surveyed among 1,608 adult respondents who use the internet at least once a month). Results are weighted mainly by age, sex and race to be representative of the 4,310 (‘000) people living in Singapore aged 15 and above. CMV covers a multitude of brands and categories, if you would like to find out more about how CMV can help you more effectively plan your marketing, please contact your Nielsen representative.
