Brands and marketers have always sought to create and foster meaningful relationships with consumers, and third-party cookies have long played a role in that pursuit. An over-reliance on the cookie, however, has left many brands without well-defined first-party data strategies. And without cookies, first-party data will become foundational in how brands connect with their customers and other consumers.
为了更好地了解未来的道路以及现在而不是 12 个月后进行规划的重要性，我们采访了尼尔森产品管理高级副总裁凯蒂-科瓦尔（Katie Koval）。在我们的谈话中，科瓦尔强调了第一方数据对于与消费者建立相关关系的重要性，以及技术将帮助广告商真正将客户置于一切工作的中心。
