Few industries were prepared for the massive disruption that the COVID-19 pandemic caused throughout 2020, and even fewer were able to find a way to grow. The video game industry, however, did just that, with 82% of global consumers reporting that they played video games and watched game content during the height of the COVID-19 pandemic lockdowns. That heightened engagement has had a halo effect on the burgeoning esports landscape, which has grown into a significant opportunity for brand and sponsor investments. In fact, Nielsen forecasts that sponsorship revenue in the global esports industry may hit $1 billion by next year.
尽管参与和赞助投资的热潮不断高涨，但电子竞技尚未获得品牌和广告商的主流认可。然而，机遇是巨大的。例如，Riot Games 的英雄联盟冠军系列赛目前在职业体育联赛中的受欢迎程度排名第三，仅次于 NFL 和 NBA。
As part of Nielsen’s Cannes LIONS Live 2021 virtual experience, Matt Boyd, VP of Sports and Esports at Nielsen, joined an all-star virtual panel to discuss the size of the market, what types of opportunities exist, how digital and in-person activations complement one another, and plans to establish a singular metric for comparable engagement measurement across sports and esports. Matt was joined on the panel by Michael Goldstein, Head of Sponsorships, North America, at MasterCard, and Matthew Archambault, Head of Partnerships and Business Development, North America/Oceania, at Riot Games. Sara Fisher, media reporter at Axios, moderated the panel.
请观看我们本场会议的点播录音，了解电竞世界的更多信息。
请务必查看尼尔森 2021 年戛纳国际电影节 LIONS Live 虚拟体验中其他环节的点播录音：
