After three months of consecutive growth, the rise of streaming took a pause this month, according to the August release of The Gauge, Nielsen’s Total TV and Streaming viewing snapshot.
与 7 月份相比，The Gauge报告的 8 月份数据基本保持不变，这与两股强劲的变化暗流不无关系：一是主要由学生亲自参加的开学季的恢复，二是体育界最受瞩目的事件之一--奥运会。
Streaming overall was relatively flat, but changes in viewership among back-to-school-aged kids 6-17 were more pronounced, decreasing by 7.5% since July according to detail from Nielsen’s Streaming Video Ratings. Despite the academic year’s impact, more adult-oriented streaming platforms did see gains in the “Other Streaming” category, increasing by 1 share point.
However, Total TV use was up about 0.5%, with broadcast showing gains of 2.9%. The Olympics were a driver of the broadcast boost, dominating television rankings each night they aired. Other notable sporting events in August included the MLB Field of Dreams game on Broadcast and the NFL Hall of Fame game on Cable.
观看视频，聆听尼尔森公司产品战略高级副总裁布莱恩-福勒（Brian Fuhrer）深入探讨The Gauge的有趣基础。下个月，随着全国各地越来越多的学生返校，以及新一季广播节目的回归，谁将在观众竞争中胜出，敬请期待。
METHODOLOGY AND FREQUENTLY ASKED QUESTIONS
The Gauge 每月对消费者如何通过主要电视传输平台（包括广播、流媒体、有线电视和其他来源）获取内容进行宏观分析。它还包括主要流媒体发行商的细分。图表本身显示了各个流媒体分发商在各类电视和电视总使用量中所占的份额。
How is ‘THE GUAGE’ created?
The Gauge 的数据来自两个单独加权的面板，然后合并成图表。尼尔森的流媒体数据来自全国电视面板中支持流媒体计费器的电视家庭子集。线性电视资源（广播和有线电视）以及总使用量基于尼尔森整体电视面板的收视情况。
All the data is based on a specific time period for each viewing source. The data, representing a 5 week month, includes a combination of Live+7 for weeks 1 – 4 in the data time period and Live+3 for week 5. (Note: Live+7 includes live television viewing plus viewing up to seven days later. Live +3 includes television viewing plus viewing up to three days later.)
What is included in “OTHER”?
在The Gauge中，"其他 "包括所有其他电视。这主要包括所有其他调谐（未测量的信号源）、未测量的视频点播（VOD）、通过有线电视机顶盒的流媒体、游戏和其他设备（DVD 播放）的使用。由于通过有线电视机顶盒的流媒体并不记入各个流媒体分发商，因此将其归入 "其他 "类别。通过有线电视机顶盒计入各个流媒体分发商，是尼尔森在加强流媒体计量表技术的过程中不断追求的目标。
What is included in “OTHER STREAMING”?
列为 "其他流媒体 "的流媒体平台包括未单独列出的任何高带宽电视视频流媒体。
包括 hulu 和 youtube 上的流媒体直播吗？
Yes, Hulu includes viewing on Hulu Live and Youtube includes viewing on Youtube TV.
编码直播电视，又称编码线性流媒体，包括在广播和有线电视组（线性电视）以及流媒体和其他流媒体（如 Hulu Live、Youtube TV、其他流媒体 MVPD/vMVPD 应用程序）中。(vMVPD是将从主要节目网络获得授权的线性（电视）内容整合在一起，以独立订阅的形式打包，并可通过宽带连接的设备访问的分销商）。
