When forced indoors this spring and early summer, Americans found a new pastime: streaming video content. In fact, consumers in streaming-capable homes in the U.S. now spend 25% of their TV time watching streaming video content. But as the U.S. re-opened and warmer weather enticed people outside, streaming consumption remained significantly higher than it was a year ago, signaling a new norm with respect to media consumption.
COVID-19 除了推动流媒体的增长，还对新闻消费产生了重大影响。随着消费者在家中和当地社区度过更多时间，这一流行病正在导致对当地新闻的依赖和消费激增。为了了解更多信息，我们采访了受众洞察高级副总裁 Peter Katsingris，他为我们提供了在全球 COVID-19 大流行中媒体消费变化的更多见解。
For additional insights about how consumers’ work-from-home lifestyles are changing traditional routines and behaviors, download the latest 尼尔森观众总数报告.
