新型冠状病毒(COVID-19)大流行的影响是多方面和广泛的,涉及日常生活的方方面面。然而,在全球消费者需要做出的无数调整中,也许没有哪一项调整能像在正式封锁期间和城市开始重新开放之后,把大部分时间花在家里这样重要。
随着家庭成为许多美国人的新办公室,连接和技术变得至关重要。从家庭到虚拟世界的转变重新塑造了我们的一系列行为,从我们接受医疗服务的方式,到我们购物和接触媒体的方式,甚至包括人与人之间的互动。
This special episode of the Database delves into the new reality that many Americans are facing in light of COVID-19: spending many of our waking hours at home, including the time we spend working. Our guests for this episode include Peter Katsingris, SVP Audience Insights, Chris Quick, Senior Research Executive, Roxanne Geyer, VP of Platform Operations for Nielsen’s Advanced Video Advertising division, Alex Gutierrez, Director of client solutions for addressable TV, and Bradley Rouzer, DAI (dynamic ad insertion) observer.
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