Episode 32
As we’ve been reporting over the past year or so, the wait for addressable advertising in the linear TV space is over. Fueled by the mass adoption of smart-enabled television sets and consumers’ increasing desires for unique experiences, a handful of programmers are leveraging data and targeting capabilities to deliver personalized ads within the traditional, linear TV environment. The pool of programmers in this space, however, is about to get much bigger, following the announced beta release of Nielsen’s Addressable TV platform, which includes A+E Networks, AMC Networks, CBS, Discovery, FOX, NBCUniversal and WarnerMedia.
本期数据库播客特别节目是在上周的 CES 期间录制的，邀请了尼尔森高级视频广告部总经理 Kelly Abcarian 和福克斯公司数据战略与创新高级副总裁 Dan Callahan。他们共同探讨了尼尔森可寻址电视平台测试版的发布对行业意味着什么，以及线性电视领域的可寻址广告将是什么样子，并为那些希望为电视观众带来更多个性化体验的品牌提供了什么。
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