2020 brought plenty of changes and challenges, but it has also pushed senior Australians, over 65 years old, to quickly embrace digital options for real-time updates to stay informed about COVID-19. In fact, Australians aged 65 and older are spending 81%1 more time consuming news online when compared to the same time last year. Keeping informed about hotspots, affected areas and support initiatives have been crucial for them to take the necessary precautions, and they have depended on online news sites to do so..
As the impacts of COVID-19 have evolved so fast, the need for real-time updates has resulted in senior Australians adopting mobile devices for convenience and regular updates. In 2020, Australians aged 65+ more than doubled (102%) the amount of time they spend reading news content via mobile devices.
随着疫情的发展，本地化新闻在向澳大利亚人宣传 COVID-19 对其社区的影响方面发挥着越来越重要的作用。不仅在州一级，而且在社区一级，封锁、商业限制和热点问题也各不相同。
As Australians aged 65 and older remain vigilant and take the necessary precautions, they are spending almost twice the amount of time (88%3) engaging with local news content when compared to last year. Localised news has also played a significant role in Victoria as the state has been severely affected by the second wave of coronavirus. As this second outbreak became more serious, and the state government responded with lockdowns and restrictions, local news sites became imperative for Victorians to understand the situation in their local area and to adjust their habits and lifestyles accordingly. Throughout the months of July and August, engagement on Victorian news sites skyrocketed, with audiences spending 67%4 more time consuming their content when compared to the previous year.
虽然我们仍在学习如何应对这一流行病，但随着 2020 年的临近，今年显然是新闻内容消费的大年，而且在未来一段时间内还将如此。围绕 COVID-19 不断变化的情况加快了新闻周期，而深受其影响的国人则花费了更多的时间来消费新闻。
资料来源
- Nielsen Digital Content Ratings, Monthly Tagged, January – October 2019 and January- October 2020, Current Events and Global News Sub-Category including all entities reporting for all periods, People 2+, Digital (C/M), Mobile and Computer, Average Total Time Spent, Text
- Nielsen Digital Content Ratings, Monthly Tagged, January – October 2019 and January- October 2020, Current Events and Global News Sub-Category including all entities reporting for all periods, People 2+, Digital (C/M), Mobile and Computer, Average Total Time Spent, Text
- Nielsen Digital Content Ratings, Monthly Tagged, January – October 2019 and January- October 2020, Current Events and Global News Sub-Category including all entities reporting for all periods, People 65+, Mobile and Computer, Average Total Time Spent, Text
- Nielsen Digital Content Ratings, Monthly Total, July – August 2019 and July – August 2020, Current Events and Global News Sub-Category (Victorian brands and sub-brands) including all entities reporting for all periods, People 2+, Mobile and Computer, Average Total Time Spent, Text
