Nielsen marks 1 year’s delivery of the official radio numbers with a report describing Norwegians’ radio listening in the period 2019 up to and including January 2020.
It is claimed that sound and audio media are entering a new golden age. Few industries have developed faster in the last few years than just audio, both in terms of content, distribution and listening equipment. The competition for the ear’s attention is fierce, and it is being discussed whether the entry of the power services will be at the expense of radio. For who wants to listen to the radio when we can stream our own playlist or podcast?
Nielsen’s audio survey shows that as many as 86% of Norwegians (3.960 million people 10+) listen to radio during an average week. This also includes young people, albeit with a somewhat lower degree of listening than the elderly. As many as 49% of young people between the ages of 10 and 29 hear daily. Typically, they listen in the morning, perhaps with the rest of the family, before the herd goes their separate ways for the day’s chores.
报告内容包括每日和每周的覆盖率、按年龄组细分、全天收听模式、按居住地细分的收听情况、市场份额，以及广播和其他媒体渠道的广告统计数据。
自 2020 年 1 月 1 日起，车内收听被纳入挪威音频测量范围。本报告还介绍了使用该补充材料的第一个月的情况。
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