技术已经改变了消费者购买汽车的方式，而新型冠状病毒（COVID-19）的流行正在加速这一业已存在的趋势。数据已经证明，我们在疫情高峰期看到的许多行为转变都将持续下去，增强的在线购物体验将成为更多行业的常态。
As auto marketers transition to this new reality, reaching multicultural consumers should be a top priority. They’re younger and more digitally connected than the general population today, and they can offer invaluable insights on what to expect from all consumers in the near future.
Of course, they’re not just a preview of tomorrow’s consumers, they are tomorrow’s consumers: Already today, 40% of the U.S. population is multicultural. Within 25 years, it will be 50%.
在决定购买新车时，多元文化消费者的购买途径独特而鲜明，往往与非多元文化消费者不同。他们受到大流行病的影响也不成比例，因此，今天与他们建立联系对于建立持久的关系至关重要。
Nielsen’s Annual Auto Marketing Report will help you understand how your multicultural customers stand apart when they embark on a journey to purchase a new vehicle—and help you spend your ad dollars as wisely as possible.
了解更多信息：
- 与普通购车人群相比，多元文化购车者在品牌认知、品牌考虑和广告回忆方面是如何实现购买的。
- 汽车行业如何通过量身定制的数字和全渠道战略与多元文化消费者建立联系，从而应对增长挑战。
- 在重要时刻接触西班牙裔、黑人和亚裔美国消费者的战术建议。
