纵观今年流媒体视频消费的增长情况，复活节周日是尼尔森测量过的流媒体消费高峰日。此后，尤其是随着家庭订单的减少和天气转暖，媒体总使用量开始趋于正常。然而，这并不意味着今天的媒体消费与 3 月份之前一样，尤其是在视频流媒体领域。事实上，尼尔森公司产品战略高级副总裁布莱恩-福勒（Brian Fuhrer）表示，在家闲置期间的流媒体启用就像同时启用了多个假日时段。
To learn more, we spoke with Brian about the streaming consumption arc during that period to better understand the long-term implications for the media industry given that older demographics now account for 26% of all streaming minutes viewed. Brian also provides perspective on how an array of traditional media companies are exploring the streaming space, particularly those with large libraries of content to offer video-hungry consumers. These newcomers are further fragmenting the streaming scene, prompting Brian to ask himself, “How much content is too much?” Find out what he thinks, as well as whether he still thinks content is king in our interview.
For additional insights, join our upcoming 超越 SVOD：利用广告支持流媒体的增长 webinar.
