在新型冠状病毒（COVID-19）大流行之前，在家工作或远程办公更多的是一种职业奢望，而非必需。然而，随着大流行病的爆发，世界各地的公司不得不在眨眼之间做出调整，以保持活力。企业的当务之急很简单：实现远程工作（通常需要一定程度的创造性），否则就会在生产力、员工信任度和参与度方面遭受巨大损失，更不用说潜在的收入下降了。
According to Nielsen’s Remote Workers Consumer Survey, the pandemic forced about two-thirds of Americans to begin working from home on a full-time basis. And despite the challenges and adjustments that working from home involves, such as toddlers, animals, potentially sharing tight quarters with others, respondents enjoy the convenience, still feel engaged with their roles and believe it makes it easier to strike a work-life balance. That said, Americans who are new to working from home have yet to fully settle into their routines, especially when compared with workers who worked from home or remotely before the pandemic. And as a result, they’re also still adjusting their media habits. To learn more, we spoke with Peter Katsingris, SVP of Audience Insights, who provides additional insight into the differences between the two groups of work-from-homers.
For additional insights about how consumers’ work-from-home lifestyles are changing traditional routines and behaviors, download the latest 尼尔森观众总数报告.
