As brands and agencies still struggle to understand the real impact of Influencer campaigns beyond likes and shares, Nielsen’s Influencer Brand Effect is an important third-party measurement tool that helps marketers assess the effectiveness of their Influencer strategy in delivering brand KPIs.
Looking to drive relevance and a “positive energy” association amongst its Gen Z audience, the soft drink brand Lucozade Energy and agency The Fifth chose Nielsen’s Influencer Brand Effect to measure the impact of their#POSITIVECHAIN social media video series, featuring six of the UK’s top Influencers.
这项研究对营销活动的效果进行了深入分析，确定了哪些 "影响者 "内容最能引起 18-25 岁目标受众的共鸣，再加上解决方案的创意评估和情感分析，为广告代理公司和广告客户提供了探索和改进未来 "影响者 "营销活动方法的工具。
