新型冠状病毒(COVID-19)正在对全球消费者的生活产生深远影响。在美国,许多消费者仍在原地避难,各种设备上的媒体消费不断增加,购物行为也在发生变化。
随着人们适应新的生活方式,企业需要重新评估如何在正确的时间、通过正确的平台向他们传达正确的信息。作为广告商、广告代理公司或出版商,您如何调整自己的战略,使企业取得短期和长期的成功?
观看网络研讨会录音,深入了解
- Shifts in Media Consumption: Access exclusive consumer insights and trends;
- Why You Should Continue to Invest in Advertising: Use measurement to prove that marketing is not discretionary spend; and
- How to Adapt for Success: Obtain key marketing strategy action items to ensure marketplace success today and tomorrow.



