Having measured for a full calendar gives us the ability to track seasonal trends; and Nielsen’s UAE Radio Audience Measurement fourth-quarter 2018 data release shows that radio regained momentum in the final quarter of the year. Quarter 4 is typically a buoyant period for radio listening across the country, as the cooler autumn and winter months bring residents back from long summer breaks and children return to school. In Q4 of 2018, 93% of the total UAE population aged 10 and above tuned into radio every week, which is a 4% increase (307,000 listeners) in reach from the previous quarter, and is on par with listening levels in Q4 2017.
尼尔森的 "阿联酋广播受众测量"（UAE Radio Audience Measurement）对全国 53 家广播电台 10 岁以上人群的收听率进行了测量，结果显示，迪拜和北阿联酋居民是本季度收听率增长的主要推动力。阿布扎比仍然是收听率最高的酋长国，18 年第四季度 10 岁以上人口的广播收听率几乎达到 100%。
随着人们在暑期后返回阿联酋，我们看到菲律宾人的收听率增长了 10%，南亚人的收听率增长了 5%。与第三季度的收听率相比，大多数国家的收听率都有 90% 以上的增长。
随着全年广播测量的完成（2018 年第一季度至第四季度），我们现在可以看到，大量的深夜听众是阿联酋广播收听的一个稳定部分。第四季度的数据还显示，晚上 8 点至凌晨 12 点的广播收听率高于早间或开车时段。
Click here to download the Q4 2018 UAE RAM topline report and PwC’s Quality Assurance audit report.
