从幻想到足球
在当今这个基于屏幕的多任务时代，电视和社交媒体的融合正在为观众创造新的体验。营销人员、品牌、媒体所有者，以及越来越多的精明人才本身，都希望利用经常参与和联系的观众，推动他们了解影响力的力量，以此来左右消费者。
在这方面，2019 年对于电视和社交来说是意义重大的一年--从 OTT 产品的爆炸式增长到社交平台对隐藏 "赞 "和 "回复 "的尝试，现在衡量社交电视的影响比以往任何时候都更加重要。
The rankings are in for the most social programs of the year, according to Nielsen’s Social Content Ratings® measurement. Spoiler alert: Unlike the Night King, linear TV is alive and well, especially on social media. Across just Facebook and Twitter owned content, total social interactions about linear TV grew by 120 million from 2018.
权力的游戏》最后一季荣登2019年最具社交性剧集榜首，该剧在推特有机对话中占据主导地位，这证明如果一部剧集拥有一批忠实粉丝，观众就会有动力挤出时间观看电视直播并发推。艾莉亚在本季第三集中史诗般地战胜夜王，成为所有电视剧中最受关注的社交事件，在这一时刻引发了超过8万次推特互动。就体育而言，社交话题的高潮出现在超级碗中场秀期间，Twitter 粉丝对亚当-莱文的表演和海绵宝宝的甜蜜胜利片段做出了反应，进一步模糊了电视类型、品牌和观众之间的界限。
Highly social programs this year were marked by action-packed content filled with unpredictability and conflict — whether it was on the battlefield, the football field, in the ring, or for a ring. “Unscripted” broadcasts also pushed to the top of the rankings, as seen by reality competition shows like America’s Got Talent and American Idol. Multi-season programming with dedicated fans like Grey’s Anatomy and the WWE and The Bachelor franchises also made the list while we continue to see live sports and specials energize linear TV.
节目中高潮迭起的故事情节和激动人心的时刻会在社交平台上引起有机的反响，而努力推广这些故事情节的自有社交账户也是如此。热门艺人账户是推动剧集社交话题的主要力量。下面的许多排名都归功于电视艺人在节目播出前后和播出期间发布的强大自有内容策略。
总之，我们所处的这个不断变化、互联互通的世界为我们提供了更多机会，也为我们通过社会测量了解电视现状提供了更多视角。
方法
The Series lists are ranked by average Total Interactions per episode across New/Live episodes during the time period. Specials and Sports Events are ranked by Total Interactions for each individual telecast. Talent lists are ranked by total Owned Engagements.
Total Interactions = Original social media posts across Facebook, Instagram Business/Creator Accounts, and Twitter related to a linear TV episode and the engagement with that content.
Owned Engagements = Social media activity generated off of the original posts sent by accounts owned or affiliated with TV programming. Owned engagement for Facebook includes comments, shares, and likes. Owned engagement for Instagram includes comments and likes. Owned engagement for Twitter includes retweets, quotes, replies, and likes.
