美国成年人每天使用媒体的总时间为 10.5 小时。我们看到，这些时间的使用地点正在发生变化：网络连接设备、APP/网络和智能手机的使用正逐渐取代其他平台。这些变化并不令人惊讶，因为每 10 个家庭中就有将近 7 个家庭拥有能够播放流媒体内容的设备，类似比例的家庭至少可以使用一种流媒体服务。
In this issue of Nielsen Total Audience Report, we share annual comparisons of media use, to show how consumption behavior has changed over time. In addition to the standard estimates for units and household types, we have looked at how digital consumption has developed over the past year. The report also provides insight into what affects consumers’ media use when accessing streaming audio and video content.
本报告适用于美国市场。
