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无线电在阿联酋保持活力

1 minute read | August 2019

Nielsen’s UAE Radio Audience Measurement second-quarter 2019 data release shows that radio listening remains high across the country. In the second quarter of 2019, 92% of the total UAE population aged 10 and above tuned into radio every week, which is slightly less than the previous quarter, but is on par with second-quarter 2018 listening levels. 

尼尔森的 "阿联酋广播受众测量"(UAE Radio Audience Measurement)对全国 51 家广播电台所有 10 岁以上听众的收听率进行了测量,结果显示,尽管本季度开始时有几周的春假以及斋月和开斋节假期,但沙迦听众的增加和阿布扎比类似水平的收听率帮助保持了强劲的收听率。阿布扎比仍然是广播收听率最高的酋长国,其广播收听率与今年第一季度相比几乎达到 100%,听众每周的收听时长为 5 小时 47 分钟。

第二季度的数据还显示,晚 6 点至晚 10 点的广播听众比上午多。 

2019 年第二季度阿联酋广播受众测量

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