Jakarta, 21 March, 2019 – Presidential Election Debate that has been conducted in three sessions by the General Elections Commission (Komisi Pemilihan Umum/KPU) reached more viewers compared to the similar program broadcasted on TV stations during the 2014 election period. Nielsen TV Audience Measurement (TAM) study revealed that the Rating and Reach of the three Debate programs were significantly higher than those of the 2014.
与 2014 年相比，播出总统选举辩论的电视台数量有所增加。这符合 KPU 要求 18 家电视台播放该节目的政策。13 家电视台播出了辩论节目，而 2014 年只有 7 家电视台播出了辩论节目。
The results of Nielsen’s monitoring in 11 cities found that the Total Reach of this year’s three presidential election debates was 57.6%, significantly higher than that of 2014 with 49.1%. As for the Rating, the three debate programs achieved much higher Combined Rating, and the highest one was the 2nd debate, i.e. the Presidential Candidate Debate Jokowi vs Prabowo.
总统大选辩论节目的电视收视率
|
年份 |
辩论 1 (%) |
第 2 单元辩论 (%) |
第 3 单元辩论 (%) |
|
2019 |
15,5 |
18,8 |
11,3 |
|
2014 |
8,4 |
9,5 |
9,6 |
从所占比例来看，在三场辩论中，第二场由约科维对阵普拉博沃，辩论的主题是能源、粮食和自然资源，所占比例最高，达到 73.1%。第一场辩论是佐科威-马鲁夫对普拉博沃-桑迪亚加，辩题是法律、人权、腐败和恐怖主义，获得了 55% 的份额；第三场是副总统候选人辩论，辩题是教育、卫生、劳工、社会和文化，获得了 44% 的份额。
“The high Rating and Share of this year’s Presidential Election Debate shows the high enthusiasm of voters to get to know the candidates better. By watching the debate, viewers can determine their choice.” says Hellen Katherina, Executive Director Media, Nielsen Indonesia. “KPU’s initiative to require 18 TV stations to broadcast the Presidential Election Debate is also worthy of appreciation. This clearly extends the reach and makes more and more voters are able to see the candidates presenting their superior programs.”
从观众分布来看，根据尼尔森指数，三档辩论节目的女性观众、40 岁以上观众和上层阶级观众较多（见表 1）。(见表 1）。
表 1：2019 年总统选举辩论节目索引
Source: Television Audience Measurement – Nielsen Media
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关于尼尔森电视受众测量（TAM）
尼尔森印尼 TAM 对印尼 11 个城市（雅加达、万隆、日惹、三宝垄、泗水、泗水、登巴萨、棉兰、巴伦邦、望加锡和班加罗尔马新）的 8,000 多名 5 岁及以上观众收看的所有国家电视台节目进行了测量。测量结果以等级、份额和指数值表示。
对尼尔森 TAM 报告感兴趣的客户请联系当地的尼尔森代表。
对尼尔森 TAM 报告感兴趣的非客户可发送电子邮件至 nielsen.indonesia@nielsen.com
