According to Nielsen’s National Television Household Universe Estimates, there are 120.6 million TV homes in the U.S. for the 2019-20 TV season.
The number of persons age 2 and older in U.S. TV Households is estimated to be 307.3 million, which represents a 0.6% increase from last year. Increases in U.S. Hispanic, Black and Asian TV households were also seen, due to estimated increases in population growth.
Nielsen uses U.S. Census Bureau, combined with information from its national TV panel, to arrive at Advance TV Universe Estimates in early May. It then distributes final Universe Estimates before the start of each TV season.
The 2020 National Universe Estimates reflect real changes in population since last year and updated TV penetration levels, differentially calculated for qualifying market break and age/sex demographic categories.
此外，在美国拥有电视机的家庭总数中，通过广播、有线电视、DBS 或电信公司，或通过与电视机相连的宽带互联网连接接收传统电视信号的家庭所占比例目前为 96.1%。这比去年预计的 2019 年的 95.9% 增加了 0.2 个百分点。
Nielsen applies TV penetrations to convert the total household and population estimates to TV households and persons therein. The 2020 TV penetration for U.S. households was estimated based on data collected during the recruitment of homes for Nielsen’s People Meter panel. Nielsen’s national definition of a TV household states that homes must have at least one operable TV/monitor with the ability to deliver video via traditional means of antennae, cable set-top-box or satellite receiver and/or with a broadband connection.
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