随着两支球队的扩军以及最近媒体围绕球员在社交媒体上的待遇所引发的轩然大波，AFLW 度过了一个多事之秋。在本周末的 2019 AFLW 总决赛之前，尼尔森利用 SportsLink 和我们的女性体育研究，对球员作为榜样的受欢迎程度和球迷支持率的增长情况进行了调查。
Popularity & Avidity
Among women’s sport fans, AFLW has the highest avidity of all domestic female leagues. 2018 saw a slight dip in the interest for AFLW. However, interest in 2019 has soared to its highest level with 69% of AFL fans interested in the women’s competition.
AFLW is becoming increasingly familiar and an integral part of the national sporting calendar. Sixty-four percent of Australians are aware of the league and unsurprisingly these numbers increase further among fans of women’s sports – with 74% being aware of AFLW and 36% identifying as avid fans.
真正的榜样
Eighty percent of the Australian population agree that female sporting athletes can be positive role models in society, with this increasing to 90% among fans of women’s sport. Daisy Pearce and Erin Phillips are the most familiar and popular players in the league, with Phillips more familiar with avid AFLW fans and Pearce better-known among the general population.
What’s Next?
Currently, 42% of AFL fans are interested in AFLW but don’t follow one of the 10 clubs. However with four new teams entering in 2020 (including West Coast and Richmond – the AFL’s most recent premiers and two of the highest supported clubs), interest and avidity in the league will likely grow even further in 2020. With rapid on-field growth, growing fan popularity and its stars becoming increasingly prevalent in the public eye, AFLW is perfectly set to go from strength to strength.
关于尼尔森体育链接
尼尔森体育的 SportsLink 专注于了解澳大利亚人对体育、娱乐、艺术和文化的兴趣。它特别关注体育，深入研究澳大利亚顶级职业赛事的球迷参与度、行为和赞助商回响。SportsLink 具有成本效益且可定制，可帮助您了解谁与您的体育运动有关联，与其他体育运动进行比较，并监控兴趣的变化情况。
