According to preliminary results from Nielsen, the telecast of Super Bowl LI on FOX, which ran from 6:38 ET p.m. to 10:31 ET p.m., drew an average audience of about 111.3 million viewers who tuned in to watch the Atlanta Falcons battle the New England Patriots.
The first overtime game in Super Bowl history, in which Tom Brady and the Patriots orchestrated a 34-28 comeback, was viewed in an average of 53.6 million homes and had a preliminary 45.3 U.S. household rating.
Preliminary estimates also found that 70% of U.S. homes with televisions in use were tuned into the Super Bowl LI telecast.
According to preliminary estimates for Super Bowl LI simulcast on FOX Deportes, 650,270 people (P2+) tuned in.
In terms of the social nature of the big game, there were 190.8 million social media interactions across Facebook and Twitter from 48.3 million people in the U.S. related to “Super Bowl LI: New England Patriots vs. Atlanta Falcons” on Sunday, Feb. 5, 2017, according to Nielsen.
Social activity for the game peaked between 10:30 ET p.m. and 10:34 ET p.m. when 7.5 million interactions occurred after the New England Patriots defeated the Atlanta Falcons.
On Twitter, each person in the U.S. interacted 4.4 times on average. The most Tweeted-about ads included Mr. Clean’s “Cleaner of Your Dreams,” Audi’s “Daughter,” and Buick’s “Pee Wee Commercial with Cam Newton & Miranda Kerr” (excludes TV and movie trailers).
There were 175.5 million interactions on Facebook in the U.S. about the event. Of the people who interacted with the game on Facebook, 62% were female and 42% were under the age of 35.
HISTORICAL SUPER BOWL VIEWERSHIP
| 超级碗 | 日期 | Network | Household Rating | Household Share | Avg. Number of Homes (000) | Avg. Number of Persons 2+ (000) | NFC Champion | AFC Champion |
|---|---|---|---|---|---|---|---|---|
| Super Bowl 50 | Feb. 7, 2016* | 哥伦比亚广播公司 | 46.6 | 72 | 54,251 | 111,864 | Carolina | Denver |
| 四十九 | Feb. 1, 2015* | 美国全国广播公司 | 47.5 | 71 | 55,341 | 114,442 | Seattle | New England |
| 四十八 | Feb. 2, 2014* | 福克斯 | 46.7 | 69 | 54,134 | 112,191 | Seattle | Denver |
| XLVII | Feb. 3, 2013* | 哥伦比亚广播公司 | 46.4 | 69 | 52,998 | 108,693 | San Francisco | Baltimore |
| 四十六 | Feb. 5, 2012* | 美国全国广播公司 | 47.1 | 71 | 53,910 | 111,346 | New York Giants | New England |
| 四十五 | Feb. 6, 2011* | 福克斯 | 46.0 | 69 | 53,282 | 111,041 | Green Bay | Pittsburgh |
| 四十四 | Feb. 7, 2010* | 哥伦比亚广播公司 | 45.0 | 68 | 51,728 | 106,476 | New Orleans | Indianapolis |
| 四十三 | Feb. 1, 2009* | 美国全国广播公司 | 42.0 | 64 | 48,139 | 98,732 | Arizona | Pittsburgh |
| 四十二 | Feb. 3, 2008* | 福克斯 | 43.1 | 65 | 48,665 | 97,448 | New York Giants | New England |
| 四十一 | Feb. 4, 2007 * | 哥伦比亚广播公司 | 42.6 | 64 | 47,505 | 93,184 | Chicago | Indianapolis |
| XL | Feb. 5, 2006 * | 美国广播公司 | 41.6 | 62 | 45,867 | 90,745 | Seattle | Pittsburgh |
| 三十九 | Feb. 6, 2005 | 福克斯 | 41.1 | 62 | 45,081 | 86,072 | Philadelphia | New England |
| 三十八 | Feb. 1, 2004 | 哥伦比亚广播公司 | 41.4 | 63 | 44,908 | 89,795 | Carolina | New England |
| 三十七 | Jan. 26, 2003 | 美国广播公司 | 40.7 | 61 | 43,433 | 88,637 | Tampa Bay | Oakland |
| 三十六 | Feb. 3, 2002 | 福克斯 | 40.4 | 61 | 42,664 | 86,801 | St. Louis | New England |
| 三十五 | Jan. 28, 2001 | 哥伦比亚广播公司 | 40.4 | 61 | 41,270 | 84,335 | NY Giants | Baltimore |
| 三十四 | Jan. 30, 2000 | 美国广播公司 | 43.3 | 63 | 43,618 | 88,465 | St. Louis | Tennessee |
| 三十三 | Jan. 31, 1999 | 福克斯 | 40.2 | 61 | 39,992 | 83,720 | 亚特兰大 | Denver |
| 三十二 | Jan. 25, 1998 | 美国全国广播公司 | 44.5 | 67 | 43,630 | 90,000 | Green Bay | Denver |
| 三十一 | Jan. 26, 1997 | 福克斯 | 43.3 | 65 | 42,000 | 87,870 | Green Bay | New England |
| XXX | Jan. 28, 1996 | 美国全国广播公司 | 46.0 | 68 | 44,145 | 94,080 | Dallas | Pittsburgh |
| 二十九 | Jan. 29, 1995 | 美国广播公司 | 41.3 | 62 | 39,400 | 83,420 | San Francisco | San Diego |
| 二十八 | Jan. 30, 1994 | 美国全国广播公司 | 45.5 | 66 | 42,860 | 90,000 | Dallas | Buffalo |
| 二十七 | Jan. 31, 1993 | 美国全国广播公司 | 45.1 | 66 | 41,990 | 90,990 | Dallas | Buffalo |
| XXVI | Jan. 26, 1992 | 哥伦比亚广播公司 | 40.3 | 61 | 37,120 | 79,590 | Washington | Buffalo |
| 二十五 | Jan. 27, 1991 | 美国广播公司 | 41.9 | 63 | 39,010 | 79,510 | NY Giants | Buffalo |
| 二十四 | Jan. 28, 1990 | 哥伦比亚广播公司 | 39.0 | 63 | 35,920 | 73,852 | San Francisco | Denver |
| 二十三 | Jan. 22, 1989 | 美国全国广播公司 | 43.5 | 68 | 39,320 | 81,590 | San Francisco | Cincinnati |
| XXII | Jan. 31, 1988 | 美国广播公司 | 41.9 | 62 | 37,120 | 80,140 | Washington | Denver |
| 二十一 | Jan 25 1987 | 哥伦比亚广播公司 | 45.8 | 66 | 40,030 | 87,190 | NY Giants | Denver |
| XX | Jan. 26, 1986 | 美国全国广播公司 | 48.3 | 70 | 41,490 | 92,570 | Chicago | New England |
| XIX | Jan. 20, 1985 | 美国广播公司 | 46.4 | 63 | 39,390 | 85,530 | San Francisco | 迈阿密 |
| XVIII | Jan. 22, 1984 | 哥伦比亚广播公司 | 46.4 | 71 | 38,880 | 77,620 | Washington | LA Raiders |
| XVII | Jan. 30, 1983 | 美国全国广播公司 | 48.6 | 69 | 40,480 | 81,770 | Washington | 迈阿密 |
| XVI | Jan. 24, 1982 | 哥伦比亚广播公司 | 49.1 | 73 | 40,020 | 85,240 | San Francisco | Cincinnati |
| XV | Jan. 25, 1981 | 美国全国广播公司 | 44.4 | 63 | 34,540 | 68,290 | Philadelphia | Oakland |
| XIV | Jan. 20, 1980 | 哥伦比亚广播公司 | 46.3 | 67 | 35,330 | 76,240 | LA Rams | Pittsburgh |
| XIII | Jan. 21, 1979 | 美国全国广播公司 | 47.1 | 74 | 35,090 | 74,740 | Dallas | Pittsburgh |
| XII | Jan. 15, 1978 | 哥伦比亚广播公司 | 47.2 | 67 | 34,410 | 78,940 | Dallas | Denver |
| XI | Jan. 9, 1977 | 美国全国广播公司 | 44.4 | 73 | 31,610 | 62,050 | Minnesota | Oakland |
| X | Jan. 18, 1976 | 哥伦比亚广播公司 | 42.3 | 78 | 29,440 | 57,710 | Dallas | Pittsburgh |
| 九 | Jan. 12, 1975 | 美国全国广播公司 | 42.4 | 72 | 29,040 | 56,050 | Minnesota | Pittsburgh |
| 八 | Jan. 13, 1974 | 哥伦比亚广播公司 | 41.6 | 73 | 27,540 | 51,700 | Minnesota | 迈阿密 |
| VII | Jan. 14, 1973 | 美国全国广播公司 | 42.7 | 72 | 27,670 | 53,320 | Washington | 迈阿密 |
| VI | Jan. 16, 1972 | 哥伦比亚广播公司 | 44.2 | 74 | 27,450 | 56,640 | Dallas | 迈阿密 |
| V | Jan. 17, 1971 | 美国全国广播公司 | 39.9 | 75 | 23,980 | 46,040 | Dallas | Baltimore |
| 四 | Jan. 11, 1970 | 哥伦比亚广播公司 | 39.4 | 69 | 23,050 | 44,270 | Minnesota | Kansas City |
| III | Jan. 12, 1969 | 美国全国广播公司 | 36.0 | 70 | 20,520 | 41,660 | Baltimore | NY Jets |
| II | Jan. 14, 1968 | 哥伦比亚广播公司 | 36.8 | 68 | 20,610 | 39,120 | Green Bay | Oakland |
| I | Jan. 15, 1967 | 哥伦比亚广播公司 | 22.6 | 43 | 12,410 | 26,750 | Green Bay | Kansas City |
| I | Jan. 15, 1967 | 美国全国广播公司 | 18.5 | 36 | 10,160 | 24,430 | Green Bay | Kansas City |
| *Live + Same Day Viewing Estimates On This Page Include DVR Playback On The Same Day, Defined As 3AM-3AM Note: Superbowl 1 (Jan 1967) aired on both CBS and NBC. 来源：尼尔森来源：尼尔森 |
