By Prashant Singh, MD – Media, Nielsen India Region
Smartphone use is booming in India and is quickly becoming the dominant way many of the country’s 900 million mobile phone users stay connected while they’re on the go. Looking at recent trends, the country may have as many as 40 million of these devices in use by early this year. The dramatic growth is being driven by a desire among users to stay connected and have instant access to social networking sites – a global trend that represents an exponential growth opportunity in developing countries like India.
设备和数据成本的降低，加上当今智能手机提供的各种功能，也促使消费者将传统手机换成功能更强大的手机。为了了解新一代智能手机用户是如何保持联系的，尼尔森与Informate Mobile Intelligence联合开展了尼尔森Informate Mobile Insights活动，于2012年9月和10月在印度46个城市对10,000多名消费者进行了调查，以评估总体使用情况和设备偏好。
