As of the fourth quarter of 2011, half of black mobile users owned a smartphone (up from 44 percent in Q4 2010) and 58 percent accessed the mobile Internet, more than any other race/ethnic group. As consumers increasingly use their mobile devices for social networking, video, research and shopping, its important for advertisers to understand how these consumers engage with content in order to effectively reach them.
New research from Nielsen illustrates mobile activities among black consumers and their receptiveness to advertising on mobile connected devices.
For more insights on black consumers, download Nielsen’s State of the African-American Consumer report.
