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2025流媒体全景

尼尔森数据排名

Nielsen is celebrating the top streaming shows and movies of 2025 with its second annual ARTEY Awards. Named after our founder, Arthur C. Nielsen, the ARTEY Awards (Audience Rated Television Entertainment of the Year) are a testament to the stories and fan favorites that audiences couldn’t stop watching. This recognition—powered by Nielsen’s media intelligence—is reserved for the streaming titles that achieved the highest levels of viewership across the year, commemorating the content that truly defines the cultural conversation.

过去一年间，观众在流媒体平台上累计观看了惊人的16.7万亿分钟——相当于116亿天，或3170万年的观看时长。这一数据较2024年增长了19%，当年观众的观看时长为14万亿分钟，相当于97亿天或2660万年。 

分类

2025年度最佳新上线原创剧集

2025年最受欢迎的流媒体节目

最受欢迎的流媒体剧集

年度流媒体偶像

2025年最受欢迎的流媒体节目

Top Overall Streaming Title & Top Acquired Series

蓝天

45.2B

迪士尼+上的分钟数

Animated Australian import 蓝天 is the returning champion this year, ranking as the overall most-watched streaming title of the year and most-watched acquired title. 蓝天’s notably short episodes, which average just eight minutes in length, further underscore just how much the show resonates with kids (who make up more than half the audience) and families.

亚军

实习医生格蕾

40.9B

在Netflix和Hulu上观看

实习医生格蕾 also repeated as the runner-up for most-streamed overall, but closed the gap a bit this time around. Beyond being an evergreen favorite, new episodes help keep Grey’s in our Streaming Top 10 week after week, and while it did not take the overall crown, it was the top streaming title among women 18-49.

2025年最受瞩目的新上线原创剧集

最佳原创新剧

匹特

11.4B

HBO Max上的分钟数

匹特 may be the dark horse of this year’s ARTEY Awards. The HBO Max original hovered just outside the Top 10 before finally breaking in five times consecutively toward the end of its first season’s 15-episode run. 匹特 is also one of just a handful of shows exclusive to HBO Max that doesn’t also air on HBO’s linear network. With over 11 billion viewing minutes and an Emmy win in 2025, it’s clear that critics and viewers alike have embraced the gritty medical drama.

亚军

居所

9.5B

Netflix上的分钟数

Following its mid-March premiere on Netflix, 居所 charted in the Streaming Top 10 for six consecutive weeks and ultimately totaled over 9 billion viewing minutes on the year. The eccentric detective trope seems to be having a moment in the TV world as well: you have Rian Johnson’s Knives Out film series on Netflix, Poker Face on Peacock (also from Johnson), and High Potential 和 Will Trent on ABC. It’s no surprise that the lead character in The Residence, Cordelia Cupp, played by Uzo Aduba, also falls into that category.

最热门标题

在这一类别中，我们考察了拥有大量节目库（50 集以上）的流媒体节目，并将计算对象限定为至少观看了一集节目（20 分钟或更长）的观众。虽然半小时的节目往往更容易被 "狂欢"，但观众在观看所有节目时的投入程度令人吃惊。

枪烟

241

每位观众观看的集数

派拉蒙+、冥王星和孔雀

Last year, 枪烟 competed for our Legacy Award, coming in just behind Little House on the Prairie. This year, it solidified itself as a streaming staple, more than doubling its total minutes from 10.2 billion in 2024 to 22.5 billion in 2025. This year it’s been crowned the most-binged streaming title of the year, averaging a whopping 241 episodes per viewer out of the 404 total episodes available to stream. A big contributor to its growth story is accessibility, as its availability on ad-supported platforms like Pluto enabled fans of the show to stream for free. Unsurprisingly for a show that premiered in 1955, 枪烟’s audience tends to skew older. It is also a favorite among Black viewers, who contributed 29% of watch-time across the year.  

亚军

《美国老爸！》

143

Hulu平台每位观众的观看集数

Adult animation is another very popular genre in streaming, and 《美国老爸！》 finds itself in the same position it was last year: runner-up in the Most-Binged category. While it didn’t reach the same minute total as fellow Fuzzy Door production 全家福, it seems viewers who watched at least one episode of 《美国老爸！》 also tended to watch a lot more. That being said, both adult animation series were among the top five most-streamed shows by adults 18-34 in 2025.

年度流媒体偶像

塞斯·麦克法兰荣膺尼尔森首届"年度流媒体偶像"称号。这是尼尔森首次设立该奖项，旨在表彰那些凭借海量作品在各大平台持续吸引大量观众的创作者、演员、制片人或编剧。

塞斯·麦克法兰

年度流媒体偶像奖授予塞思·麦克法兰。该奖项旨在表彰那些凭借海量作品在多平台持续吸引大量观众的创作者、演员、制片人或编剧。作为娱乐界多产的创作力量，麦克法兰凭借经受时间考验的观众吸引力成为该奖项的首位得主。 仅2025年一年，麦克法兰的影视作品在流媒体平台累计播放时长突破600亿分钟，相当于观众观看了约11.6万年的流媒体内容。

2025年十大热门流媒体节目与电影

2025年最受欢迎的流媒体节目

资料来源 Nielsen Streaming Content Ratings (Amazon Prime Video, Apple TV, Disney+, HBO Max, Hulu, Netflix, Paramount+, Peacock, Starz, Pluto TV). Nielsen National TV Panel (USA). Viewing on television.
NOTE: Streaming platforms featured in Nielsen’s Streaming Top 10 are limited to distributors with program-level data in Nielsen reporting systems. However, viewing totals are inclusive of streaming viewership to all platforms beyond the listed distributors.
Time Period: 12/30/24 – 12/28/25.
Kids Movies = Features with a kids 2-11 audience composition of 30% or greater.
General Audience Movies = Features with a kids 2-11 audience under 30%.