Diverse businesses (which include minority-owned, woman-owned, veteran-owned and LGBT-owned businesses) are key drivers of the U.S. economy, generating over one trillion dollars in annual sales, as well as millions of job opportunities. As a company that prides itself on an unwavering commitment to diversity & inclusion in our work force and the communities where we live and work, we seek to exemplify this commitment by leveraging our resources and expertise to increase opportunities for minority-owned businesses. In 2014, Nielsen’s supplier diversity team started the Supplier Diversity Academy, which provides education and counsel to help diverse businesses prosper. These collaborations have resulted in over 200 jobs being created at minority-owned firms as a direct result of doing business with Nielsen.
To give diverse businesses the tools they need to grow, the supplier diversity team has developed a slate of workshops that tap the expertise of Nielsen’s senior leaders across a variety of topics, including finance, sourcing and marketing. At these workshops and events, they share best practices and key strategies that Nielsen employs to ensure our business’ success with the goal of helping diverse suppliers incorporate these lessons into their own businesses. In April 2015, for example, Jamere Jackson, Nielsen’s Chief Financial Officer presented a virtual webinar where he walked diverse business owners through fundamental aspects of Nielsen’s financial strategies and wins and discussed how those lessons can be transferred to small- and mid-sized businesses.
"尼尔森供应商多元化副总裁拉蒙特-罗宾逊（Lamont Robinson）表示："在全球开展业务的公司有责任在其工作的社区促进多元化企业和供应商的发展。"在尼尔森，我们认真对待这一责任，并利用我们作为市场研究领导者的独特地位，为多元化企业提供在不断变化的市场中取得成功所需的工具。
供应商多元化学院的另一个重要方面是介绍多元化企业通常无法获得的基本市场调研工具。2016年5月，尼尔森供应商多元化团队与我们扩展的垂直领域团队以及纽约/新泽西少数民族供应商发展委员会合作，举办了一系列研讨会，旨在向该委员会的900多家会员企业介绍市场研究的重要性以及尼尔森的测量和分析能力。通过这些研讨会，多元化企业主还了解了在寻求发展或与大公司合作时，如何利用其独特的本地多元文化视角。
"尼尔森拓展垂直业务总经理、纽约/新泽西州少数族裔供应商发展委员会合作伙伴关系的重要成员保罗-罗塞蒂（Paul Rossetti）表示："尼尔森对多元化的承诺源于其对促进增长和创新的兴趣。"通过向小型企业宣传使用数据支持营销决策的重要性，尼尔森正在帮助他们吸引和扩大消费群体。
2017 年，我们的供应商多元化团队旨在通过与全公司更多的尼尔森高层领导接触，在学院已开展的成功指导和教育计划的基础上再接再厉。这样做将有助于供应商多元化团队实现其目标，即在全公司范围内与多元化企业合作的支出达到 10%。这一目标是供应商多元化团队的指路明灯，并为其所有工作提供依据。实现这一目标还能让多元化企业蓬勃发展。当多元化企业茁壮成长时，它们就创造了就业机会，并丰富了开展业务的社区。我们相信，作为一家在这些社区开展业务的公司，尼尔森的职责就是利用我们的资源和专业知识，确保这些小型企业获得成功的机会。
