The GRAMMY® Awards are one of music’s biggest nights, and for the past three years, we’ve hosted an annual pre-GRAMMY party to celebrate the unique connections we can make between entertainment consumers and their media and purchase habits. The event brings together industry executives and influencers across media, entertainment, sports, consumer, brands and retail.
This year’s event also served to spotlight our relationship and ongoing initiatives with GLAAD supporting the lesbian, gay, bisexual, transgender (LGBT) community. And GLAAD’s vice president of programs, Zeke Stokes, was on hand to accept a charitable donation from Nielsen on behalf of attendees.
Nielsen and GLAAD have worked together since 2008, and recently, through Harris Poll (a Nielsen company), collected data for GLAAD’s second Accelerating Acceptance report, which explores sentiments about LGBT people across the nation.
"尼尔森和哈里斯民意调查一直以来都很荣幸能够支持 GLAAD 持续开展活动，并致力于为男女同性恋、双性恋和变性者群体争取正义和平等。GLAAD 在人权和了解社会接受障碍方面取得了新的突破。我们将一如既往地支持像 GLAAD 这样的组织，他们提倡接受所有不同的群体，并重视多元文化社会中所有声音的价值，"尼尔森卡特琳娜解决方案公司首席执行官兼尼尔森 PRIDE 员工资源小组执行发起人 Matt O'Grady 说。
The 2016 Accelerating Acceptance report reveals Americans’ perceptions about LGBT people after a historic 2015 that included the Supreme Court’s landmark ruling on marriage equality and what TIME Magazine called the “transgender tipping point.” The findings were a bit shocking—most notably that half (50%) of all non-LGBT Americans are now under the false and potentially dangerous impression that ‘gay people have the same rights as everybody else.’ The report also shed light on a lack of awareness around LGBT violence and youth homelessness, with over a quarter (27%) of non-LGBT respondents stating that violence against transgender people is not a serious problem and more than a third (37%) saying that homelessness is not a serious problem.
Nielsen’s resources were instrumental in revealing this state of LGBT perception in the U.S., which provides strong indicators of where GLAAD’s work is most needed.
“Nielsen has been a longtime committed partner to GLAAD’s important work,” said Sarah Kate Ellis, CEO and president of GLAAD. “The data they gather for our flagship report is crucial to the organization’s mission and helps us better understand what needs to be done in order to combat complacency and accelerate acceptance.”
“Nielsen Cares, our Harris Poll and Nielsen PRIDE employee resource group are proud to provide our expertise and talent to shape a world where people can be their true selves and make a difference in their families, workplaces and communities,” said Leslie Krohn, senior vice president, public affairs, Nielsen.
