2014-2015 年重要性评估

Nielsen has a responsibility to scrupulously manage the data it collects. This includes the protection of privacy for our clients, employees and consumers, securing the data so that it is accessible only to those authorized to see it and ensuring that the data is accurate, representative and trustworthy.  Nielsen has observed a global rise in consumer, legal and regulatory issues around the collection, use and access of data, and our stakeholders have expressed concerns about how the data is protected. Nielsen’s current privacy practices are described in our privacy policy.

As a global company, Nielsen’s business practices must operate ethically and legally around the world. This includes upholding principles of anti-corruption, ethical competition, legal and regulatory compliance, protecting our employees and conducting our business honestly. As we continue to expand globally, we must ensure that our high ethical standards are maintained across all the locations where we do business. This includes employees and our business partners, who must comply with the principles listed in our 行为准则 and our Supplier Code

Stakeholder feedback challenged us to maintain a proactive and responsive leadership position in the marketplace by anticipating demographic changes, market shifts and media changes to drive customer satisfaction. Our obligation to our clients is to not only deliver useable, practical and meaningful tools for our clients, to help them measure and improve their performance by providing a total view of the consumer, but also to help markets operate more efficiently as a whole. Beyond this core obligation, we recognize our responsibility to lead and participate in ongoing, long-term conversations in the larger ecosystem in which we operate. This includes the need to remain proactively attuned to the factors that could advance the long-term growth of markets. We recognize that as markets grow, Nielsen has a key role to play in the measurement of consumption and subsequent client investment. Aspects of this issue include the development of new technology, quick response times, understanding the emerging trends around media and audience fragmentation, industry vertical expertise, and research adaptations across geographic and market borders. To meet these expectations, we will continue to consider new ways to interact with clients, business partners, suppliers and others who can augment our expertise.  Trends that will affect our market position are listed in our 2015 10-K, p 8.

我们认识到，我们有责任为所在的市场提供及时、准确和有洞察力的研究，使用反映人口多样性的代表性取样，并以有用和负责任的方式进行数据分析。我们还挑战自我，寻找创新方法，利用数据为社会和环境造福。我们必须保持警惕，保护我们收集的数据，确保数据不被他人泄露或滥用。我们认识到，这些义务和其他义务不仅是我们业务的核心，也是我们致力于成为良好企业公民的根本。

我们有责任为员工提供安全、健康和公平的工作环境。我们还希望为员工提供职业和教育机会，公平补偿，支持多元化和包容性，并鼓励员工满意度。我们的尼尔森员工表示，希望更多地参与影响他们的决策，包括但不限于保持灵活的工作环境、改善工作空间和设备、旅行安全、增加晋升机会以及分享最佳实践。

随着我们进入更多地区并增加新兴市场的员工人数，我们预计可能需要考虑新的劳工相关问题（如国际劳工组织劳工标准和联合国公约所定义的问题）。我们认识到，为了在全球范围内继续发展，我们需要继续寻找创新的方法来雇用和培训具备适当技能和专业知识的员工，并深入了解我们开展业务的当地社区。发展中市场约占我们 2013 年收入的 20%，考虑到这些地区中产阶级的增长以及零售业的快速发展和现代化，发展中市场对我们来说是一个重要的长期机遇。

所有这些问题不仅会影响我们现有员工的幸福感和留任率，还会影响我们未来能够吸引的人才。我们希望这仍将是公司未来工作的重中之重。

During 2013 and 2014, Nielsen acquired a number of companies that expand our capabilities and geographic reach. As these new companies integrate into Nielsen, we will make sure that we share best practices and that all of our employees see themselves as valued contributors to Nielsen’s future. We recognize that a unified Nielsen will help us continue to deliver on our mission to provide clients with outstanding service, tools and solutions. Our One Nielsen mindset promotes this integration on an ongoing basis with the goal of upholding our shared values of Simple, Open and Integrated.

由于我们的核心价值观对我们的员工和我们的业务至关重要，因此我们需要不断重申我们对每项价值观的承诺，尤其是在整合我们的产品和服务方面，以便为我们的客户和利益相关者创造最全面、最有见地的成果。通过 "整合 "价值观，我们通力合作，寻找新的机遇，推动客户、员工和股东取得成功，并努力以最简单的方式实现这一切。

特别是来自员工的利益相关者的反馈意见，包括希望加强合作、沟通和对最佳做法的认可。

尼尔森的公共政策和政府事务团队与政府和民选官员互动，解释我们的产品，并倡导促进使用测量创造繁荣市场和社区的政策。各种法规和规则对税收、知识产权、商业、隐私和数据保护等领域的行为进行规范。其中，隐私和数据保护影响着我们在国外和美国对个人身份信息的收集、使用、存储和传输。

遵守这些法律可能要求我们进行某些投资，也可能要求我们不提供某些类型的服务，或仅在进行必要修改后提供此类服务。不遵守这些法律可能会导致民事和刑事责任、负面宣传、数据被禁止使用以及合同保证责任等。此外，公众越来越关注数据和消费者保护问题，制定数据保护法的司法管辖区数量也在不断增加。现有隐私法的范围也有可能扩大。

我们还认识到，我们有义务不断向公众宣传尼尔森的消费者和受众测量方法和实践。我们这样做不仅是为了确保我们的面板和其他资产在未来的可行性，也是为了让消费者更好地了解他们的消费习惯对市场趋势的影响。

我们的发展计划包括利用自有资产和其他值得信赖的业务合作伙伴的资产在全球进行扩张。我们制定了行为准则和其他计划，以确保供应商的行为符合道德规范，并符合客户和消费者的最佳利益。我们还希望我们的业务合作伙伴认同我们尊重多样性和人权的价值观，并据此开展业务。我们希望帮助建立行业新标准，支持有关消费者研究的积极公共政策，并将我们收集的数据用于公益事业。在开展所有这些工作的过程中，我们希望能够帮助客户更好地定位其公民身份和可持续发展计划以及产品和服务，从而实现长期增长和成功。

透明度对于向客户和其他利益相关者保证我们的研究方法、数据和见解的准确性和可信度至关重要。这包括我们的流程、方法和质量保证控制。我们从利益相关者那里了解到，他们希望尼尔森继续保持积极和透明的态度，尤其是在隐私和社会公益领域。我们认识到，透明度仍将是我们在这些领域所做努力的重要组成部分，而透明度对我们整个业务和运营的重要性也将在全球范围内持续增长。随着消费者观看媒体和购买商品的方式迅速发生变化，以及我们将继续致力于代表性抽样调查，透明度就显得尤为重要。

Nielsen’s community impact ranges from its role as a good corporate citizen and employer to its generosity as a philanthropist, its engagement in skills-based volunteerism and its participation in in-kind giving with nonprofits. Increasingly, we also recognize that our research expertise can provide insights to community leaders and governments, in the US and abroad, about how to identify and scope societal problems, improve the efficiency of their programs and gauge impact. We are also aware that the data we collect from individuals in the community must be protected and used carefully no matter what the circumstances, as we understand our responsibility relates to ensuring the accurate representation of all communities. Stakeholders expressed appreciation for Nielsen’s existing community efforts but challenged us to do and report more.

Learn more about Nielsen’s current community programs >

数据在当今世界无处不在，这要求我们关注数据的使用是否符合承诺，并在可能的情况下促进社会公益事业的发展。各团体的利益相关者都表示，他们希望尼尔森能够了解其收集的数据是如何被广泛使用的，从我们的增值经销商到我们的客户和非盈利合作者，并寻求能够创造积极的社会、环境和商业价值的项目。

stakeholders and internal experts. These three distinct issues generally reflect the material environmental issues of other Professional Services firms, and we recognize that Nielsen has an opportunity to expand on our commitment to reduce our environmental footprint. Analysis continues to fully quantify and report the significance of each of these issues for Nielsen. Nielsen’s energy use is both direct (consumed at its company-owned offices and data centers) and indirect (shared and/or contracted data center use). Water use is not significant at this time in terms of Nielsen’s direct operations, however, it is recognized as a societal issue that affects our employees around the world.  One element of our stakeholder feedback was the desire for Nielsen to report more detailed environmental data about our global operations so we can better understand the company’s impact.

我们之所以选择全球报告倡议组织指南作为非财务实质性评估流程，是因为该指南是国际公认的可持续发展报告框架，而且我们相信该指南提供了最全面的框架，能够反映尼尔森的业务范围和规模。该评估由我们的内部企业社会责任员工于 2014 年底和 2015 年初进行，他们还聘请了一位外部重要性专家来协助对问题进行排序，并评估其对利益相关方的相对重要性以及对我们公司的影响。我们的评估和重要性矩阵包含了许多利益相关者的观点，并经过了包括首席执行官在内的高层领导的审核。

We solicited feedback from more than 200 internal and external stakeholders (detailed below) on a broad range of topics, including our company’s impact on the environment, society and the economy. We also reviewed extensive source documentation, including media reports, client and employee feedback, legal proceedings, independent website commentary, panelist feedback and social media to supplement the direct interviews we conducted. Finally, we took into account our knowledge of Nielsen’s mission, business forecasts, strategic growth plans and resources to determine how this stakeholder feedback interacted with Nielsen’s plans for long-term business success. Financial viability and shareholder return were assumed to be evergreen issues that were not included on the matrix but are included in our 10-K. The scope and boundary of this assessment included stakeholders directly affected by Nielsen’s operations, resources, financial viability and products and services. We collected data for this assessment during 2014 and 2015. This is Nielsen’s first GRI Non-Financial Materiality Assessment.

我们考虑了我们作为跨国公司对我们在世界各地生活和工作的社区所产生的影响，也考虑了我们作为使用我们的数据和研究成果的公司的合作伙伴所产生的影响。我们研究了我们对代表我们收集数据的第三方供应商的行为应负的责任，我们还通过直接和间接的反馈，采纳了我们最近收购的公司以及我们不同地域、行业和规模的所有客户的意见。在所有这些研究过程中，我们始终牢记尼尔森有责任对外部市场和行业变化做出积极回应。为了提供更多背景信息并认可行业最佳实践，我们还考察了我们的市场同行和可持续发展领导者，以了解他们是如何报告相关问题的。

评估结果将用于确定我们的行动和资源分配是否符合利益相关者的期望，以及我们是否忽视了值得公司关注的问题。通过根据问题对公司的影响和利益相关者的重要性对其进行排序和优先排序，我们可以通过企业公民和可持续发展计划，在现在和将来对环境、经济和社会需求做出更有影响力和更积极的回应。

我们计划在 2016 年发布一份更全面的可持续发展报告，进一步概述我们在解决利益相关者关切问题方面的意图、行动和成果。

尼尔森利用其研究专长，在 2014 年底和 2015 年初通过调查、焦点小组、社交媒体平台、访谈和会议收集直接反馈。在某些情况下，还通过内部和外部专家的代理征求利益相关者的观点。此外，还审查了媒体报道、外部网站和社交媒体评论等其他源文件。

In some cases, feedback was guided by topic to ensure that “corporate citizenship and sustainability” was broadly defined across economic, social, environmental and governance aspects of the company. Unsolicited topics were also recorded and considered.

As a result of this review process, more than 50 issues were catalogued. In some cases, the team sought out additional clarification and feedback from stakeholders in order to better understand the issues raised.

Altogether, the assessment team conducted more than 30 interviews and engaged more than 200 internal and external stakeholders. The same team reviewed more than 50 source documents representing key groups.