Karthik Rao 于 2023 年 9 月被任命为全球受众测量、数据和分析领域的领导者尼尔森公司的首席执行官。

在被任命为首席执行官之前，拉奥在尼尔森工作了23年，曾在公司和世界各地担任过各种领导职务。最近，他担任尼尔森受众测量部首席执行官，负责在前所未有的混乱和转型中推动和发展尼尔森的核心业务。他的主要工作重点是在全球范围内实现所有媒体分销和消费模式的货币化。 

Rao was named Nielsen’s Chief Operating Officer in 2020, where he oversaw a global product-driven technology transformation. Prior to that, he served as Chief Product & Technology Officer for Nielsen Global Media, where he led the International Media product and technology teams. He also served as CEO of Nielsen Portfolio, leading the fully independent division, comprising Nielsen Entertainment, Nielsen Gracenote, Nielsen Brandbank and the Nielsen Telecom businesses across all global markets. He led Gracenote during its acquisition and integration by Nielsen, which included building Gracenote’s management team, aligning its strategy, and driving growth across key markets and segments.

在尼尔森工作初期，Rao曾在多个部门任职，包括拓展垂直业务部门、数字使能部门和尼尔森媒体分析业务部门。作为尼尔森中国的负责人，他领导了公司发展最快的全球市场之一。

Rao began his career as an account executive at Ogilvy & Mather in India. He serves on the Board of Directors of Avantax, a comprehensive financial services company. Rao holds a degree in Economics from Loyola University in Chennai and an MBA from Illinois State University.