西班牙裔代表
Representation matters
拉美裔美国人的影响力不可否认，这一点从美国娱乐文化的变迁中可见一斑。拉美裔社区目前占美国人口的 19%，比过去十年增长了 23%，超过了美国总人口 7% 的增长速度和 4.1 万亿美元的购买力（Latino Donor Collaborative，2025 年）。此外，超过一半的人年龄在 34 岁及以下--这个年龄段的许多人仍在发展他们对品牌和内容的亲和力。
尼尔森多元化情报系列
Nielsen’s Diverse Intelligence Series offers insights and trends that focus solely on diverse audiences’ unique media habits, demand for inclusive content and campaigns, and perceptions of today’s media landscape. The series has become an industry resource to help brands better understand and reach diverse customers. The U.S. Hispanic population is becoming more diverse and intersectional than ever and when it comes to inclusion and representation, has different expectations of content creators, media platforms, brands and advertisers.
粉丝尼尔森关于西班牙裔媒体消费和体育参与的游戏手册
This report provides deeper insights into how Hispanic fans engage with sports media and are shaping the future…
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Hispanic audiences in focus: Trust in media – the key factor driving the shift to streaming
Discover how Hispanic audiences are engaging in media and ways to customize user experiences in our 2023…
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拉丁裔主导的内容和观众：流媒体成功的基石
In addition to highlighting the voracious streaming appetites of Hispanic audiences, this report provides the…
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