黑人/非裔美国人的代表性

代表权事项
Diverse Intelligence Series
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Representation matters

受众即一切。™因此，真实人群始终是尼尔森数据的核心。黑人美国群体是媒体领域中最具参与度的受众群体之一，也是最具影响力的文化力量。尼尔森测量体系清晰呈现黑人消费者的影响力——因为全面代表每个受众群体，对我们的业务及客户的成功至关重要。

尼尔森多元化情报系列

Now in its 15th year, the Nielsen Diverse Intelligence Series is home to the latest insights on Black and African American audience trends, brand sentiments and cultural influence.
This series empowers the media industry with the expertise of Nielsen measurement solutions and insights to inform successful strategies, campaigns and programming. Centering the unique habits, segments and untapped power of Black audiences highlights the importance of cultural authenticity, inclusion and data . connecting through authentic representation. How Black audiences discover and discuss content is changing—so how brands win a share of Black consumers’ buying power is changing as well. But the throughline for attention, engagement and loyalty all start with authentic cultural representation and inclusion. Explore the highlights from our latest report: The Black identity cultural edge: Insights to drive authentic consumer engagement and loyalty

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近期黑人/非洲裔美国人报告

报告
The Black influence: How Black culture & identity drive the market

Get the key insights into the Black audience trends and identities that brands need to know to earn Black…

观众
4mins read
报告
吸引黑人受众

美国黑人正在影响整个媒体的发展趋势。了解品牌如何通过包容性建立联系并取得成功。

观众
4mins read
报告
全球黑人受众：塑造媒体的未来

Black America continues to diversify, and media will need to evolve to stay relevant for this media-hungry…

观众
5mins read

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How We Reach Out

Our Nielsen Business Inclusion, Impact & Belonging thought leaders regularly speak at events and meetings to share our insights. Contact us to learn more about speaking engagements or custom research opportunities.