Nielsen รายงานสถิติเรตติ้งสำคัญล่าสุดสำหรับซีรีส์ของ CBS และ Paramount+
NEW YORK – February 3, 2025 – Paramount Global and Nielsen, a global leader in audience measurement, data and analytics, have signed a new, multi-year deal, effective immediately. The partnership includes measurement for all Paramount platforms: national and local broadcast, all cable networks, and streaming on Paramount+ and Pluto TV. Paramount has licensed new Nielsen services as part of the agreement, including Advanced Audiences, Big Data + Panel, Ad-Supported Streaming Platform Ratings, Nielsen ONE Ads for Connected Television, and National out-of-home expansion to inform advertising, programming and licensing strategies.
ประกาศดังกล่าวได้มีการทำขึ้นในวันนี้โดย Karthik Rao ซีอีโอของ Nielsen และ George Cheeks ประธานและซีอีโอของ CBS และซีอีโอร่วมของ Paramount Global
“We are thrilled to resume our partnership with Paramount, as their leaders continue to build one of the strongest brands in entertainment,” said Rao. “Our trusted data shows how Paramount’s content and advertising strategy is thriving across every platform, across all ages and demos. As Paramount continues its evolution into a next-generation media company, we’re proud to play a critical role and know this deal will be a win for everyone: Nielsen, Paramount and all of our joint advertising partners.”
“Paramount และ Nielsen มุ่งมั่นที่จะจัดการกับอนาคตของโทรทัศน์แบบมัลติแพลตฟอร์มเพื่อประโยชน์ของผู้ถือผลประโยชน์ทุกคนของเรา Karthik และทีมงานของเขายังคงตอบสนองความต้องการของตลาดของเราในทุกแพลตฟอร์ม และเรามีความยินดีอย่างยิ่งที่ได้เสริมความแข็งแกร่งและฟื้นฟูข้อตกลงของเรากับพันธมิตรระยะยาวของเรา” Cheeks กล่าว “เรตติ้งที่ Paramount Global ได้รับรายงานในวันนี้เป็นเพียงหนึ่งในความสำเร็จมากมายที่เรารอคอยที่จะได้ร่วมกับ Nielsen ในขณะที่เราร่วมกันสร้างอนาคตใหม่นี้”
Paramount hit a number of recent ratings milestones. CBS’ broadcast of the AFC Championship Game on January 26 averaged 57.7 million viewers, setting the all-time record for the AFC and the largest overall conference championship in fifteen years. CBS coverage of the 2024 NFL regular season included three of the top five NFL games in October; the highest rated game (27.5 million viewers) in the November interval; and two of the top five in a hotly contested December. As the broadcast season swung into action this fall, CBS again established itself as a leader in broadcast dramas, building on its track record to develop new franchises. Tracker came back for its second season and took the crown as the top drama program in October (11.3 million average viewers), November (11.6 million) and December (10.8 million). Even more impressive is the stable of successful drama titles including this season’s breakout new hit, the reimagined Matlock, which came in a close second to Tracker in all three months and was joined by FBI, Elsbeth, เอ็นซีไอเอส, and the farewell season of Blue Bloods in the top 10 every month this fall. The total viewing time by Americans of CBS dramas across the fourth quarter of 2024 topped 50 trillion viewing minutes, which approaches 100,000 years of viewing, more than any other broadcast network.
Paramount+ also experienced major success in 2024 with original series Lioness, ทัลซ่า คิง, and one of the most talked about shows of the season, แลนด์แมน, which has given the platform its first billion-minute (in a week) performer. The three titles have all appeared in the Nielsen Streaming Top 10 simultaneously in multiple weeks this fall, another first for the platform. Paramount also earned wins for its multi-platform strategy. In 2024, the most-watched new dramas across broadcast and streaming combined were Tracker, with 26.07 billion minutes viewed (CBS, Paramount+, Hulu) and Elsbeth, with 14.94 billion minutes viewed (CBS, Paramount+).
The deal comes on the heels of a number of Nielsen innovations. On February 3, Nielsen announced its Out-of-Home (OOH) measurement now covers 100% of the US contiguous television population. In January 2025, Nielsen was accredited for Big Data + Panel measurement, following its November 2024 announcement of its accreditation for a first-party live streaming solution.
เกี่ยวกับพาราเมาท์
Paramount Global (NASDAQ: PARA, PARAA) is a leading global media, streaming and entertainment company that creates premium content and experiences for audiences worldwide. Driven by iconic consumer brands, Paramount’s portfolio includes CBS, Paramount Pictures, Nickelodeon, MTV, Comedy Central, BET, Paramount+ and Pluto TV. Paramount holds one of the industry’s most extensive libraries of TV and film titles. In addition to offering innovative streaming services and digital video products, the company provides powerful capabilities in production, distribution, and advertising solutions.
For more information about Paramount, please visit www.paramount.com and follow @ParamountCo on social platforms.
เกี่ยวกับนีลเส็น
Nielsen is a global leader in audience measurement, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their global audiences—now and into the future. For advertisers, agencies, and publishers, Nielsen has recently expanded Nielsen ONE to include outcomes capabilities, in addition to advanced audiences, planning and measurement. Nielsen’s measurement is powered by person-level data from panels of over 1.2 million individuals and backed by the scale of the industry’s largest big data footprint and broadest coverage across digital, linear, streaming, and CTV. Learn more at www.nielsen.com and connect with us on social media (X, LinkedIn, YouTube, เฟสบุ๊ค และ อินสตาแกรม).
ติดต่อเรา:
Jake Urbanski, Nielsen Communications (jake.urbanski@nielsen.com)
Carole Robinson, Nielsen Communications (carole.robinson@nielsen.com)
Justin Dini, Paramount Communications (Justin.dini@paramount.com)
Bridget Darcey, Paramount Communications (Bridget.Darcey@paramount.com)
