Nielsen และ Cox Media Group บรรลุข้อตกลงหลายปีสำหรับบริการวัดผลโทรทัศน์และเสียง

ข้อตกลงในการให้บริการ Nielsen ที่หลากหลายแก่ CMG รวมถึง Scarborough, Arianna, Local Media Impact และอื่นๆ

NEW YORK – March 3, 2022 – Nielsen (NYSE: NLSN) and ค็อกซ์ มีเดีย กรุ๊ป  announced a multi-year renewal agreement for television and audio measurement services covering Cox Media Group local television stations in 10 full service television markets and Cox Media Group local radio stations in 10 full service radio markets. With this agreement, Cox Media Group stations will continue to utilize a comprehensive suite of Nielsen measurement services to demonstrate audience value to advertisers. 

ข้อตกลงดังกล่าวยังรวมถึง CoxReps ซึ่งเป็นเครือข่ายมืออาชีพด้านสื่อระดับประเทศที่ให้บริการตัวแทนขายสถานีโทรทัศน์แก่บริษัทกระจายเสียงโดยมีเครือข่ายเอเจนซี่โฆษณาที่กว้างขวาง 

Included in the agreement is Nielsen Local Media Impact, which has been licensed by CMG radio stations in Atlanta, Houston, Jacksonville, Fla., Miami, Orlando, San Antonio and Tampa, to help optimize advertising campaigns. CMG radio stations will also have access to the National Regional Database (NRD), a customizable tool of radio listening information for every market that Nielsen Audio surveys.  The agreement also renews access of CMG radio stations to Nielsen Scarborough, which provides local market research and measures 2,000 market categories. Additionally, the stations will continue to have access to Scarborough MARS Healthcare Module to help maximize advertising strategies for CMG’s growing healthcare segment. CoxReps, along with CMG television stations, have also renewed with Nielsen Scarborough.

CMG television stations also subscribe to Arianna which delivers local market overnight TV audience estimates providing analytics on program performance as well as trending programs and time periods, and  Nielsen’s Local TV View (NLTV). Additionally, CMG will also utilize Grabix, a web-based application marrying Nielsen’s minute-by-minute television audience metrics to actual audio and video content.  Cox also subscribes to Nielsen Radio County Coverage data, which provides local insights by breaking out of the standard Nielsen Radio metro boundaries for a broader understanding of listeners.