Insights | 19-11-2025
Need to Know: What are Nielsen ratings?
Learn what Nielsen ratings are, how they are calculated, and how they can help you make informed marketing and…
Insights
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Insights | 10-11-2025
From k-pop to Singlesโ Day: The new data of cultural relevance
It used to take effort to be globally aware. In the pre-digital era, understanding what was happening abroad…
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Insights | 30-10-2025
Happy Halloween! Horror movie TV trends this spooky season
Horror is bigger on TV than ever this October. Which movies are fans screaming for this Halloween season?
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Insights | 23-10-2025
The Record: Q3 U.S. audio listening trends
Discover Americanโs listening behaviors across the total audio universe in Nielsenโs The Record for Q3…
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Insights | 21-10-2025
Protected: Home field advantage โ How the Texas Rangers built a new broadcast strategy
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Insights | 10-09-2025
77th Primetime Emmy Awards: Most-Watched Titles and Stars
Nielsen analyzed the 2025 Emmy nominees to find out which titles and stars won over the most of U.S. TV…
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Insights | 02-09-2025
Asia Pacificโs Ad Spend Snapshot: H1 2025
Advertising across Asia Pacific is evolving faster than ever. As media investments shift and creative…
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Insights | 06-08-2025
How Asia Pacific marketers are staying ahead
Discover the strategic shifts APAC marketers are making. Find out how they align goals, invest in AI and new…
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Insights | 31-07-2025
Schoolโs out and the TVโs on: What kids in the U.S. watched in June
Explore what kids in the U.S. watch as television usage spikes during summer. Discover trends and insights in…
