กรณีศึกษา: การเพิ่มประสิทธิภาพงานสร้างสรรค์โดยใช้ประสาทวิทยาศาสตร์ผู้บริโภค

The Ad Council set out to inspire fathers to be more involved in their children’s lives. It collaborated with Nielsen Consumer Neuroscience to test its “Cheerleader” ad, in which a father is seen enthusiastically participating in a cheer routine with his young daughter. Nielsen applied its full suite of neuroscience tools to capture a holistic understanding of consumer response.