กรณีศึกษา: เพิ่มรายได้สูงสุดด้วยการปรับปรุงเว็บไซต์

Software companies marketing tax preparation can now attract more new customers online, due to dwindling pen-and-paper tax returns. Nielsen Consumer Neuroscience worked with Intuit’s TurboTax to understand emotional resonance of doing online tax returns, developing the best redesign that the website had seen in five years.