Whether they are browsing international headlines, local news, politics or the latest tech gadgets, 8.9 million Australians visited news websites in January 2014 – a recovery from seasonal lows typically experienced by news sites in December.
More than half of all Australians (57%) were active on the Web, and each visitor to news sites spent an average of 2 hours and 54 minutes on those sites in total during the month.
So which sites do Australians browse most when they’re looking for the latest news headlines? News.com.au website topped the list of news brands with 2.77 million unique visitors in January 2014 and also tops in terms of engagement, as visitors spent close to two minutes (1:47) on average, browsing content during the month.
Closely following News.com.au was smh.com.au with 2.76 million unique visitors and ninemsn with 2.45 unique visitors.
Top news websites by unique Australian audience – January 2014
| Name | ผู้ชมเฉพาะ (000) | จำนวนการดูเพจต่อคน | เซสชั่นต่อคน | เวลาต่อคน (ชม:นาที:วินาที) |
|---|---|---|---|---|
| ข่าว.com.au | 2,767 | 64 | 13.02 | 01:47:14 |
| เว็บไซต์ smh.com.au | 2,751 | 41 | 11.87 | 01:27:57 |
| เว็บไซต์ข่าว ninemsn | 2,454 | 30 | 12.33 | 00:49:21 |
| เว็บไซต์ข่าว Yahoo!7 | 2,391 | 20 | 7.29 | 00:27:53 |
| เว็บไซต์ข่าวเอบีซี | 1,728 | 37 | 11.15 | 00:47:55 |
| เฮรัลด์ซัน | 1,580 | 22 | 7.05 | 00:32:35 |
| อายุ | 1,432 | 59 | 14.17 | 01:47:59 |
| เมล์ออนไลน์ | 1,401 | 17 | 5.23 | 00:49:32 |
| เว็บไซต์ Couriermail.com.au | 1,325 | 14 | 5.67 | 00:23:56 |
| บีบีซี | 1,224 | 27 | 6.30 | 00:46:38 |
Source: Nielsen Online Ratings, Hybrid data January 2014.
